For us, being a team means inspiring each other, standing up for one another and achieving great things together. This spirit of unity drives our passion – for vehicles, technology and everything that moves us. Every day, we are writing a new chapter in the history of cars and motorcycles. Guided by shared values, equal opportunities and a commitment to sustainability in all its forms, we foster a strong corporate culture where everyone can grow and reach their full potential.
Beyond The Road.
Values that connect. A culture that inspires.
Our Values.
Our employees live performance, responsibility and team spirit. We know what we have in them. Their innovative strength and forward thinking are crucial to the BMW Group's leading position in the premium market.
Member of the Board of Management of BMW AG, Human Resources and Real Estate, Labour Relations Director
Equal Opportunities.
At BMW, I don’t just feel accepted – I truly feel treated as an equal. The fact that I use a wheelchair is not a barrier, it’s part of my identity. Here, I have the same opportunities as everyone else, and that motivates me every day to give my very best.
Supervisor, Fraud Prevention & Data Quality Management
Sustainability.
We are shaping the future of mobility and continuously advancing sustainability through our innovations. Our goal goes beyond just putting sustainable products on the road; we strive to promote more responsible and climate-friendly practices at every level – from environmental and economic considerations to social responsibility.
Specialist, Supply Chain Sustainability
Experiences and Perspectives.
At the BMW Group, we believe that various perspectives and talents are what make our company stronger. They help drive our innovation and boost our competitiveness. Discover more about our people and be inspired by fascinating interviews, surprising personal stories and compelling insights into our company culture – brought to life with powerful photo essays and videos.
Video Insights: BMWho?
Our BMWho? video series offers exciting insights into the BMW Group’s workplace culture, as colleagues from a variety of departments share their personal experiences. They talk about the values that connect us and illustrate how our collaborative spirit encourages and inspires talent. Discover what it means to be part of the BMW family!
DISCOVER MORE.
Page Overview: Beyond The Road: Commitment & Values