"Every great idea begins in silence. In the blank space where nothing is defined yet – and everything is possible."
Video Insights from Anders, Head of Exterior Design Neue Klasse.

In our MOMENTUM video, Anders shares his journey as a designer at the BMW Group. His very first design project with us was the BMW X5. Today, he is Head of Design Neue Klasse – a key role in the BMW Group’s transition into a new era of individual mobility.

Anders’ story is one about curiosity that starts early, about learning the language of design, and about the passion to shape not just cars, but the future itself.

MOMENTUM captures the precise moment when inspiration becomes action: when ideas gain direction, emotion turns into form, and individual passion becomes a collective force. It’s about carrying the unmistakable heartbeat of BMW forward – and setting new standards for the road ahead.