23.04.2025
ENTHUSIAS///M: Daniela and Axel share their passion for the electrification of the BMW M brand.
Behind the high-performance BMW M vehicles is a talented team that works with enthusiasm and expertise on the electrification of these icons. Daniela and Axel provide exclusive insights into their work in especially this area and tell us what fascinates and motivates them about their work. Gain exciting insights and find out what drives them in our ENTHUSIAS///M video series.
The combination of BMW M and electrification is often viewed very critically from the outside. But I can say that the “M genes” that our customers know and love will also be carried over into the age of e-mobility – in a way that nobody can imagine today.
Product Manager BMW M
Constantly striving for improvement is the basis of our progress. I want to be part of the transformation and help shape a new era. My mission and passion is to drive the electrification of BMW M forward.
Project Lead Electrification BMW M
