E-Commerce specialist (f/m/x).

Are you familiar with the internet and social media? Are you also in your element in dealing with technology and numbers and are not only communicative, but also open to new things? Then this training is just right for you. Because we make you a specialist in the diverse and future-oriented world of online sales.

What you will learn with us.

  •  Building and maintaining of online platforms
  • In-depth knowledge of sales and marketing of our products
  • Assortment design
  • Development and evaluation of special key figures
  • Analysis of marketing campaigns, work with numbers and statistics
  • Basic knowledge of logistics and controlling processes
  • Definition of marketing target groups and evaluation of user behaviour
  • Deriving communication measures
  • Processing of customer and service requests
  • Creation of offers and calculations
  • Processing and documentation of customer and payment data

What you can expect afterwards.

  • Good chances for a professional start in one of our BMW dealerships or in other areas with digital sales structures
  • Various areas of application in online sales
  • Multifaceted challenges in own projects
  • Various training opportunities such as expert merchant (f/m/x), commercial specialist (f/m/x) or business economist (f/m/x) possible

What you should bring along.

  • Interest in our products
  • Independent working and personal initiative
  • High affinity for IT and digital topics
  • Confident handling of MS Office programs
  • First knowledge in the area of database systems
  • Technical understanding and openness to new media
  • Good knowledge of German and English, both written and spoken
  • Enjoy teamwork and customer contact
  • Conscientious and structured way of working
  • Fluent in German (B2 level)
  • An intermediate school-leaving certificate


We offer you a takeover guarantee in the plants, attractive remuneration including Christmas and holiday pay, apprentice vehicle rental, optional stays abroad and many other benefits.


3 years with the possibility to shorten the apprenticeship duration in case of very good school and company performances.

The right application.

To apply for an apprenticeship at the BMW Group, please complete the following steps. Information on the application period can be found on the webpage of the location where you would like to start your apprenticeship (see below).

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