Page Overview: Marketing
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Marketing at the BMW Group.


Marketing is where we collect and analyse customer insights to develop and steer the innovative strategies, concepts and campaigns that keep our brands at the forefront of the premium automotive market. This allows us to strategically position and launch all our new products.

That’s why we’re always on the look-out for creative marketing experts in a broad variety of roles. You’ll help us to continuously set new brand benchmarks in the way we market our products through their entire lifecycles and communicate our ongoing commitment in key areas like sustainability.

Your passion for our brands, communication skills and intuitive ability to analyse complex consumer and marketing data will play a pivotal role in enhancing our world-class reputation – and introduce future generations of drivers to our iconic brands.


  • Brand Communication
  • Brand Management
  • Events
  • Product Management
  • Retail Marketing

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Working at the BMW Group.

The passion for visionary projects that transcend limits and lead the way is our common drive.

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BMW Group Brands & Services

Brands and services.

Every person is unique. No dream is like the other. Our brands are just as individual.

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Our social media channels.

Whether the latest peeks behind the scenes or current entry opportunities – using our social channels, you can always stay up to date.

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All job fields at the BMW Group.

Be it production, research or IT – experts from the most diverse departments are working passionately and with great dedication to shape the future of mobility.

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