Page Overview: Marketing
The picture shows two BMW marketing employees, a man and a woman having a discussion in an office.

Marketing at the BMW Group.

IT IS ENTHUSIASM THAT MOVES PEOPLE.

Marketing is where we collect and analyse customer insights to develop and steer the innovative strategies, concepts and campaigns that keep our brands at the forefront of the premium automotive market. This allows us to strategically position and launch all our new products.

That is why we are always on the look-out for creative marketing experts in a broad variety of roles. You will help us to continuously set new brand benchmarks in the way we market our products through their entire lifecycles and communicate our ongoing commitment in key areas like sustainability.

Your passion for our brands, communication skills and intuitive ability to analyse complex consumer and marketing data will play a pivotal role in enhancing our world-class reputation – and introduce future generations of drivers to our iconic brands.

CHECK OUT THE DIFFERENT AREAS WITHIN MARKETING BELOW:

  • Brand Communication
  • Brand Management
  • Brand Strategy
  • Events and Sponsoring
  • Product and Services Marketing
  • Product Management
  • Retail Marketing

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