Page Overview: Our Culture
Working at the BMW Group Careers two employees at the cafeteria

BMW Group's unique Corporate Culture.

What makes our corporate culture so unique? Our passion! Because someone who does great things day after day doesn’t just have a job – they have a calling.

video culture

Our Secret.

Corporate culture at the BMW Group: Employees in a meetings

We make the difference.

“We” to us means acting together, inspiring each other and giving each other support. It’s precisely this 'we - mentality' that characterises our passion for vehicles and technology, and allows us to write a piece of automotive history every day. Whether it be research, development, marketing or production - at the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

The picture shows a laughing worker in the BMW production.

Passion and enjoyment.

What does passion mean to us?

Passion means turning a job into a calling. Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility.

And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.


Corporate culture at the BMW Group: Employees learn from each other
Corporate culture at the BMW Group: employees that value each other
Corporate culture at the BMW Group: We trust our employees
Corporate culture at the BMW Group: Employees in a meeting
Corporate culture at the BMW Group: Employees with responsibility

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Sustainability at the BMW Group.

The BMW Group aspires to be the most successful and sustainable premium producer for individual mobility.


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The next 100 years.

How we are creating the future.

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Company portrait.

Innovative, sustainable, visionary: a profile of the BMW Group.

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The picture represents the job culture by showing two BMW production employees.

Working at the BMW Group.

The passion for visionary projects that transcend limits and lead the way is our common drive.

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