Page Overview: Our Culture
Two laughing colleagues.


What defines us.

A constant striving for innovation, for something new and better, is a concept deeply anchored in the corporate culture of the BMW Group – in the thinking of all colleagues, in our processes and also in the identity of our brands.

But what makes our corporate culture so unique? Our passion and the drive to shape the sustainable and individual mobility of tomorrow! Because someone who does great things day after day does not just have a job – they have a calling.

The picture shows some BMW employees talking enthustiastically.


'We' to us means acting together, inspiring each other and giving each other support. It is precisely this 'we-mentality' that characterises our passion for vehicles and technology, and allows us to write a piece of automotive history every day.

Whether it be research, development, marketing or production – at the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

The picture shows a group of BMW employees in a lounge area.


What does passion mean to us?

Passion means turning a job into a calling. Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility.

And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.


We use modern and efficient forms of working in all areas. These include collaboration, agile teams and the broad use of modern IT tools and innovative working environments. All of this enables more personal responsibility and also modern work-life integration. To achieve this, we use perfectly coordinated working environments, all forms of collaboration such as mobile working from home or on the road, and the entire range of modern IT tools. 

Das Bild zeigt eine BMW Mitarbeiterin in ihrem Home Office.

Remote working.

Our voluntary offer of mobile working has made it easier to combine private and professional life since 2013. Those who prefer to go to the office can do so at any time. Our colleagues can work from home or on the road. This offer is available to all talents whose job permits it.

Das Bild zeigt eine Gruppe bei einem Training.


We offer various trainings that give all talents the opportunity to continuously learn. Our teams are immersed in the world of hybrid collaboration of the future and are encouraged to expand their knowledge and skills on IT tools, ways of working and leadership. This also includes training impulses to maintain and promote health.

Das Bild zeigt eine Frau mit zwei Jungs, die auf einer Terrasse sitzen.

Work-Life Integration.

We are all people with goals and needs – at work but also outside the company. The BMW Group helps us to organise our everyday lives even better and more efficiently. Changing the way we work together offers us new opportunities, creates additional freedom and enables us to achieve modern work-life integration. Numerous offers make it easier to combine work, family and leisure.

Das Bild zeigt zwei BMW Mitarbeiter bei der Arbeit an einer Projektwand.


Collaboration and new ways of working have gained in importance in recent years, because new ideas and innovations are created through personal exchange. With the working environment, we create the space for this, which is why our premises are ideally suited to the needs of the respective teams, their working methods and the working culture of the departments.


Meeting mit BMW Mitarbeitern


We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.  

Zwei Mitarbeiter besprechen ihre Arbeitsergebnisse.


We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

Ein Ausbilder zeigt dem Azubi in der Werkstatt die Vorgänge.


We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

Das Bild zeigt ein Teammeeting in entspannter Atmosphäre.


We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

Eine Werkstattmitarbeiterin erklärt einem Kollegen etwas.


We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

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