Page Overview: Our Culture
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BMW Group's unique Corporate Culture.

A constant striving for innovation, for something new and better, is a concept deeply anchored in the corporate culture of the BMW Group – in the thinking of all colleagues, in our processes and also in the identity of our brands.

But what makes our corporate culture so unique? Our passion and the drive to shape the sustainable and individual mobility of tomorrow! Because someone who does great things day after day does not just have a job – they have a calling.

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Our Secret.

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We make the difference.

“We” to us means acting together, inspiring each other and giving each other support. It’s precisely this 'we - mentality' that characterises our passion for vehicles and technology, and allows us to write a piece of automotive history every day. Whether it be research, development, marketing or production - at the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

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Passion and enjoyment.

What does passion mean to us?

Passion means turning a job into a calling. Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility.

And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.


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