Page Overview: Our Culture
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BMW Group's unique Corporate Culture.

What makes our corporate culture so unique? Our passion! Because someone who does great things day after day doesn’t just have a job – they have a calling.

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Our Secret.

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We make the difference.

“We” to us means acting together, inspiring each other and giving each other support. It’s precisely this 'we - mentality' that characterises our passion for vehicles and technology, and allows us to write a piece of automotive history every day. Whether it be research, development, marketing or production - at the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

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Passion and enjoyment.

What does passion mean to us?

Passion means turning a job into a calling. Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility.

And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.


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The picture shows three happy BMW employees returning to the office from their lunch break.
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Stay up to date.

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Sustainability at the BMW Group.

The BMW Group aspires to be the most successful and sustainable premium producer for individual mobility.


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The next 100 years.

How we are creating the future.

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Company portrait.

Innovative, sustainable, visionary: a profile of the BMW Group.

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Working at the BMW Group.

The passion for visionary projects that transcend limits and lead the way is our common drive.

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