Page Overview: Location Woodcliff Lake
The picture shows the BMW of North America headquarter building.

The picture shows three MINI employees having a meeting at the BMW of North America headquarter in Woodcliff.

The picture shows the lobby of BMW Group LC Woodcliff Lake.

The picture shows BMW employees enjoying a coffee.


The BMW of North America Headquarters is a 220,000 square feet state-of-the-art, eco-friendly campus, located in New Jersey – only 30 miles outside of New York City.

The Eastern Region at BMW Group Woodcliff Lake is home to approximately 50 BMW associates who support sales, marketing, aftersales, center development and all other jobs in other regional locations.

Located just 30 miles from New York City in the picturesque north of the state of New Jersey, Woodcliff Lake offers all the comforts of small-town living within easy striking distance of the Jersey Shore and Big Apple.

Life in Woodcliff Lake and New Jersey.

With a population of just over 6,000, Woodcliff Lake is a quintessential leafy New Jersey suburb with a friendly, close-knit community and quiet, small-town feel. However, its close proximity to many attractions of New Jersey and New York City make it an ideal base from which to explore the best that this thriving state and the Big Apple have to offer.

Just 30 miles away, NYC is within easy reach for everything from daytime shopping trips to the very best arts, entertainment, dining and nightlife. It’s also an easy drive to the Jersey Shore and its 120 miles of beaches and oceanfront – or the Harriman State Park and over 70 square miles of the great outdoors.

New Jersey has a pleasant climate with hot summers, cold winters and distinct seasons. Home to around 9 million people, it also has the most diverse ethnic and religious population in the whole of the United States and a dynamic multifaceted economy to match. As the second wealthiest U.S. state in terms of average household income, it is also extremely well served by the kind of high-quality education, healthcare and other amenities you’d expect from such an affluent region.

For those looking for a retreat from city life or a great environment to raise a family, suburban towns like Woodcliff Lake are plentiful in the north of New Jersey and typically well served by local country clubs and golf courses. For those who want to live closer to where the action is – New York provides a perfect counterpoint within reasonable commuting distance.

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and various other operations throughout the country. 

BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 117 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

our culture, did you know?

  • BMW has been the leading automotive exporter in the United States the last 5 years running (2015-2020).
  • Including our dealer network, BMW directly or indirectly employs over 70,000 people in the United States.
  • Plant Spartanburg is the largest BMW plant in the world, capable of producing over 450,000 vehicles per year.
  • The U.S. is one of the most pivotal markets for BMW worldwide, encompassing everything from sales and marketing operations to design, engineering and emissions testing.

Opened in 2008, this facility is located in the western part of Woodcliff Lake, New Jersey. The Eastern Region office is responsible for Sales and Marketing, Aftersales and Center Development.

The team of approximately 40 associates handles over 97 dealerships plus satellite stores for a region that covers the US from Vermont to Virginia and includes 11 states.

Center Development supports continued BMW and MINI retailer growth, the required presentation of our brand standards and compliance with BMW Group Corporate Identify, and attaining our customer satisfaction goals.

In addition, Woodcliff Lake / Eastern Region is responsible for MINI sales, aftersales, market coordination, regional business management and regional product trainers (BMW and MINI).

The field team in the Eastern Region plays a pivotal role in the overall sales success of BMW in the US. Regional Marketing, Sales, and Aftersales operate in close proximity to each other offering an introspective view of each group’s efforts in delivering outstanding experience to our customers and dealers. We have a can do attitude and rely closely on our fellow team members to reach our goal.


BMW Financial Services NA, LLC has proved itself as a workplace with a strong focus on employee communication and benefit packages. It was placed in top 10 “Central Ohio Best Places to Work” in 2012, 2013, 2014 and 2015 by the Great Places to Work Institute and the Society for Human Resource Management.

Opening its doors in 1993 in the Hilliard suburb of Columbus, BMW Financial Services handles the financial operations for BMW financial products in the U.S.A., Canada, Brazil, Argentina and Mexico. Housed within the 220,000 sq. ft. of this modern office building is a subsidized cafeteria as well as a fully staffed Health Centre and a workout facility.

BMW Financial Services NA, LLC is also present in Woodcliff Lake with some departments and approximately 70 associates based in the same office building as BMW of North America, LLC.

Driven by passion.

At BMW Financial Services we are united by our passion for enabling people to know sheer driving pleasure. This is what inspires us to provide exceptional financial products and solutions. We take great pride in finding opportunities to exceed our customers’ expectations by developing innovative channels and products and by providing outstanding service. Automotive finance is a highly dynamic area with great opportunity for innovation and a wide variation of tasks and future-orientated projects.

A special company needs a special culture.

Our working style is based around teamwork and international collaboration. Our colleagues develop individual abilities through the close cooperation between different disciplines and departments. Frequent exchange and cross-linking of skills is of utmost importance. Our open culture and approachable leaders ensure a sense of community. We achieve our successes together and know that our commitment is of essential importance to the success of the entire BMW Group.

The United States is one of the largest markets in the world for the BMW Group. With sales of over 390,000 vehicles in 2014, 18% of the group’s worldwide transactions, BMW is one of the best-selling premium brands in the US.

Today, the BMW Group in the United States consists of marketing, sales and financial services organizations for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.

The BMW Group sales organization is represented in the U.S. through a network of over 600 dealerships. The BMW Group’s sales headquarters for North America is located in Woodcliff Lake, New Jersey.

Included under the BMW Group umbrella in the US is BMW of North America, LLC, BMW Financial Services NA, LLC in New Jersey and Ohio; DesignworksUSA, Inc., a strategic design consultancy in California, as well as BMW of North America, LLC technology offices in Silicon Valley.

Also in the US we have BMW Manufacturing Co., LLC in South Carolina, part of BMW Group’s global production network, which employs 8,000 people to produce the X3 and X5 Sports Activity Vehicle and the X4 and X6 Sports Activity Coupe. The 1,150-acre, 5-million-square-foot campus generates its own power, offers an on-site Family Health Center and provides 24-hour security and firefighting personnel. To date, BMW has invested nearly $7 billion in its South Carolina operations.

The BMW brand has one of the most passionate and loyal followings in the world. In the U.S., four officially recognized clubs with over 125,000 members and BMW owners represent 40% of the membership worldwide.

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