BMW GROUP COOKIE POLICY.

Cookies that by legal definition are not strictly necessary to use the website fulfill important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as watching embedded YouTube videos, would no longer be available.

BMW also integrates contents from third parties into this website. Example of this is the incorporation of YouTube videos. These third-party providers can in theory set cookies while you are visiting the BMW Group website and thus receive information such as the fact that you have loaded a BMW Group website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.

Functional cookies enable a website to store information already entered (such as user name, language or current location) and offer the user improved, more personalised features. For example, a site might offer information on local pricing, if the website uses cookies to store the region in which the user is currently located. Functional cookies are also used to enable requested functions, such as playing videos. These cookies collect anonymous information; they cannot track your movements on other websites.

cc_disclaimed / Session.

• This cookie stores the consent to see pages protected by an approval disclaimer.

login-token / Session.

• This cookie stores the authentication to see pages protected by closed user groups.

Performance cookies collect information about the way a website is used – about which pages a visitor accesses the most and whether error messages are displayed by a particular page. These cookies do not store any information that allows identification of the user. The information collected is aggregated and anonymous. These cookies are solely used to improve the performance of a website and the user experience.

Cookies for marketing purposes are used to generate more targeted advertisements that are relevant for the user and tailored to their interests. They are also used to limit the frequency of occurrence of an ad and measure the effectiveness of advertising campaigns. They register whether people visit a website or not. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties.

Cookie Adobe Marketing Cloud Visitor ID (AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg) / 2 years.

• This cookie stores a visitor ID for use within the Adobe Marketing Cloud.

AMCVS_B52D1CFE5330949C0A490D45%40AdobeOrg / Session.

• Unique visitor IDs used by Adobe Marketing Cloud Solutions.

s_vi / 2 years.

• This cookie stores an anonymous individual visitor ID (with date and time stamp).

s_vnum / 30 days.

• Generates a visit number for each user.

s_lv / 2 years.

• This cookie counts the time elapsed between two visits to the website by a single visitor.

s_lv_s / 30 minutes.

• This cookie stores the time of a user’s last visit to a website.

s_cc / Session.

• This cookie stores whether cookies are allowed by the browser or not.
  

s_sq / Session.

• This cookie contains information about the previous link that was clicked on by the user.
  

s_invisit / 30 minutes.

• This cookie is used to track if the user is visiting the current domain for the first time.

s_fid / 2 years.

• This cookie containts a fallback unique visitor ID (with time/date stamp).

bmwdtm_cc / 30 minutes.

• This cookie stores the current cookieConsent status.

bmwdtm_pid / 30 minutes.

• This cookie stores the page ID.

bmwdtm_pp / 30 minutes.

• This cookie stores the previous page.

bmwdtm_sid / 30 minutes.

• This cookie stores a unique session ID.

bmwdtm_hq_cc / 30 minutes

• This cookie stores the current cookieConsent status.

bmwdtm_hq_sid / 30 minutes.

• This cookie stores a unique session ID.

bmwdtm_hq_pcg / 30 minutes.

• This cookie stores the previous content group hierarchy.

bmwdtm_hq_pp / 30 minutes.

• This cookie stores the previous page.

demdex / 6 months.

• This cookie sets a unique visitor IDs used by Marketing Cloud Solutions.

Our website uses Adobe technology to collect information about how users interact with the site and its content. BMW AG uses this information to ensure that the site offers added value for visitors – for example, through content tailored to your individual needs.

The use of Adobe involves collecting data through Adobe Analytics and Adobe Dynamic Tag Management that is then processed and stored anonymously at Adobe computer centres in Europe. If you wish to opt out of data acquisition by Adobe entirely, you may do so by completing the opt-out process on the Adobe website: http://www.adobe.com/en/privacy/opt-out.html. 

If you prefer to opt out of the web analytics service intelliAd (intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich), please click here. Please note that this will take you to the provider’s website.

If you delete all your cookies, you will need to perform the opt-out process again. The same applies if you visit this site from another computer. If your security settings are too high and the cookie is blocked, we will be unable to fulfil your opt-out request. In this case, you will be notified accordingly and should repeat the opt-out process with lower security settings.