We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.
FOSTERING A GREAT CULTURE.
Our Core Values.

OPENNESS.
We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.

TRANSPARENCY.
We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

RESPONSIBILITY.
We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

TRUST.
We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

APPRECIATION.
We reflect on our actions and respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.
Equal Opportunities.
For us, different perspectives and talents are key to our success. Just as our customers, suppliers, investors and partners around the globe are unique, so too are our teams – bringing fresh energy every day and putting a smile on our customers’ faces.

CULTURAL BACKGROUND.
We actively encourage cultural exchange. The variety of cultures within our workforce not only helps us to better understand the specific needs of our customers in different markets and to align our products accordingly, but it also enables us to respond quickly and flexibly to new demands.

GENDER.
We are committed to achieving gender balance at every level of our organisation. We promote equal opportunities with initiatives such as parental coaching, joint leadership and equal pay. We also collaborate closely with external organisations, further strengthening our commitment.

AGE & EXPERIENCE.
We foster intergenerational collaboration to encourage valuable exchange and unlock the full potential of our talent. In addition, our company health management programmes and flexible working time models help our people plan their careers according to their individual life stages.

PHYSICAL & MENTAL ABILITIES.
It is our mission to offer an inclusive and barrier-free working environment. We want all talents to feel comfortable and to bring their unique perspectives to creative processes. Not least through digitalisation, we are improving working conditions for colleagues with disabilities.

SEXUAL ORIENTATION & IDENTITY.
We we foster a positive, respectful and open working environment for everyone – regardless of sexual orientation or identity. We send a clear message to the outside world too: we are a member of Prout at Work Foundation and have signed the “UN Standards of Conduct for Business for Tackling Discrimination against LGBTI People”.
Video insights into Cultural Variety.
Different perspectives, shared passion: At the BMW Group Central & Southeastern Europe Region, over 1,500 colleagues from more than 30 nations and various cultures work together. We asked them "What does cultural variety mean to you?". Discover their unique perspectives and get a glimpse into the vibrant, inclusive culture.

Some of our local initiatives in the region.
- Katharina.
- Philipp.
- Katharina.
SUSTAINABILITY.
To shape the individual and sustainable mobility of the future and to really make a difference with our work is not only our passion, but our daily drive! Sustainability is an important part of the BMW Group's corporate strategy. Strategic focus goals for reducing our emissions and responsible use of raw materials include decarbonization, circular economy, social aspects, as well as respect for environmental protection and human rights in the supply chain. Check out our corporate website to find out more about our commitment in sustainability.