We create our culture while contributing to the pleasant working atmosphere of the BMW Group. Because we are highly aware of how valuable it is for all of our 120,000 creative minds worldwide to feel good and enjoy their jobs. But what is the secret behind it? Learn more about the #bmwgrouplife.

Three BMW professionals are meeting at the assembly line.


May we introduce ourselves? We are a crowd of free and lateral thinkers, creatives, IT experts and car lovers – and we’re looking forward to telling you about our way of working. How do we tick? Well, there is one thing that unites us all: our passion – which not only creates a unique working atmosphere but also allows us to shape future mobility sustainably. 


Fun, challenges, high-performance and always a free minute for a little chat with a colleague. In the midst of an environment that promotes innovation all the time, we do not only want to get the best out of you, but also for you to enjoy the time spent with teams driven by passion.

Two BMW employees are having a chat.
Three BMW employees are having a chat.


Responsibility, appreciation, transparency, trust and openness. We believe in these core values and are convinced that exceptional results can only come from a foundation of integrity.


No matter where you are from, how old you are or what you like: You’re welcome at the BMW Group. We are looking for unique characters and always respect your individual needs – just be yourself.

A large group of BMW employees release colourful balloons.
Two BMW Group employees are looking at sustainable materials.


Shaping the individual and sustainable mobility of the future and making a real difference with our work is not only our passion, but our daily drive! Embedded in the BMW Group sustainability strategy, our long-term goal is therefore to act in a more sustainable and climate-friendly way at all levels: ecology, economy and social. To achieve this goal, the continuous development of sustainable solutions is a matter of course for us.

What our colleagues think about our culture.

Page Overview: Our culture and values