We aspire to be the most successful and sustainable premium producer for individual mobility. It is our clear intention to establish an increasing number of solutions for greater sustainability. To achieve this, we have set ourselves ambitious goals that have a decisive impact on our day-to-day activities – in terms of the sustainable development of urban areas, with regards to our products, the sphere of responsibility for people and in the field of production and value added chain. Bold visions and distant targets are fine and good because they provide orientation. However, what really matters is that we make an effective contribution to environmental and climate protection here and now. In order to implement concrete measures today as well as develop for the future and future generations, a strong and passionate team is the foundation. The people working at the BMW Group are driven by making an impact and shaping transformation.
As a premium car company, it is our ambition to lead the way in sustainability. With this mindset, the sustainability strategy of the BMW Group and the working environment provided, we will be able to tackle a variety of new challenges while growing personally. All this complies with the idea of sustainability, the underlying guiding principle – which can only be progressed with courageous colleagues that takes responsibility. Sustainability is not just a trend for us. We take responsibility – here and today – and we will be taking sustainability to a whole new level.
