As the world's leading premium brand for cars, we of course also want to be the leading brand for ambitious, passionate, talented, open minded, and creative employees. For us to continue developing successfully we invest in the most important thing – people that make BMW better, and create goals and shared values that contributes to an engaged and positive corporate culture.

The picture shows some BMW employees talking enthustiastically.


'We' to us means acting together, inspiring each other and giving each other support. It is precisely this 'we-mentality' that characterises our passion, and allows us to write a piece of history every day.

At the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.


What does passion mean to us?

Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility. And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.

Passion and Enjoyment.


We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.

We believe in supporting a progressive culture that allows all our associates to feel at home, enjoy equal opportunities and grow with us. That is why our culture is founded on 5 core values, which set the tone for how we work together and treat each other to foster a unique team spirit.

Openness at the BMW Group.


We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.  

Transparency at the BMW Group.


We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

Responsibility at the BMW Group.


We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

Das Bild zeigt ein Teammeeting in entspannter Atmosphäre.


We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

Appreciation at the BMW Group.


We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

Legendary moments of our colleagues.

Anje Chen
One legendary moment of working at BMW was my first business trip to Munich for a reporting conference. A very fulfilling trip not only gaining business insights but also meeting my counterparts in person.
Anjeline Chen
Treasury Manager
Sabrina Effendy
Every showroom opening is a significant moment, as it marks a completion of a project, in which my team and I invested a lot of time and energy to ensure the best possible outcome.
Senior Network Development Executive
One of my highlights was my first regional conference in Bangkok in 2013... That was my first of many subsequent times playing the role of 'local tour guide' for the conference delegates.
Regional Manager China


This video shows the culture of the BMW Group.
Page Overview: Our Culture & Values