What makes working at BMW special for me is how creativity and thinking outside the box is revered. I am able to mix my passion for cars and creativity every day – no matter what I am working on.

Azeem Shah

Retail Marketing Specialist, BMW Group Canada

dummy

 

How did you get to work today?

Generally, I drive into work and I would say my drive is unique considering that I go through both city streets and back country roads. Experiencing both settings in all four seasons Canada has to offer makes the drive really enjoyable.

 

On which project/topic are you currently working? What was your most exciting project?

At this moment, I am working on the creative for banners/displays for our Retailer groups to use across Canada. The best part is being able to see the response from customers and how they interact with artwork and offers. These tasks may seem simple but the amount of variables and regional considerations we look at is truly amazing – putting yourself in the shoes of a consumer and how you interpret content really makes you think outside the box. The most exciting project I have ever worked on was the BMW Force event where we showcased the all-new 3 series, Z4, and X7 at the Vancouver Island Motorsport Circuit. This project certainly strengthened my connection to the products and made me understand why these cars are the Ultimate Driving Machines.

 

What makes working at BMW Group special for you?

What makes working at BMW special for me is how creativity and thinking outside the box is revered. I am able to mix my passion for cars and creativity every day – no matter what I am working on.

 

Tell us something your coworkers don’t know about you?

I have a major in Theatre and Performance and have participated in on-stage plays. Other than that, I am certain they could tell you everything about me since we are a close group!