I enjoy the fact that BMW is global company that promotes an entrepreneurial spirit.

Alex Welsh

Motorrad Marketing Coordinator, BMW Group Canada

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How did you get to work today?

Today I drove to the office. In the summer typically I would ride to work but winter time in Canada usually keeps the bikes in hibernation.  

 

On which project/topic are you currently working? What was your most exciting project?

I’m working on many different projects at the moment. The biggest one is getting ready for our national brand exhibitions – the motorcycle shows. This is an important brand experience for our customers where we are able to showcase our new product offerings. These exhibitions require a lot challenging logistical pieces to come together for shows in 6 different cities within a 7 week span, all across the country. The most exciting project however, is preparing for the market launch of our upcoming heritage series of motorcycles.

 

What makes working at BMW Group special for you?

I enjoy the fact that BMW is global company that promotes an entrepreneurial spirit. Also, I’m a motorcycle person through and through. So, working to build and strengthen the Motorrad brand within the market is like combining a few of my favorite hobbies, it’s something I genuinely enjoy.

 

Tell us something your coworkers don’t know about you?

Not much to spill here. We’re a pretty close group here in Motorrad so they probably wish they knew a little less.