Page Overview: Cookies



Your settings for the Use of Cookies that need consent:

What Are Cookies?

A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology.

This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognise whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed.

Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times. As long as you use the same terminal and the same browser, cookies will remember your preferences for the site, for example, and make the offers displayed more relevant to your personal interests and needs. Depending on their function and purpose, cookies can be divided into four categories *: essential cookies; performance cookies; functional cookies; and cookies for marketing purposes. 

On the website, you have the option of agreeing to the use of cookies in principle and thus being able to use all functions of the website without restrictions. If you do not accept or deactivate the use of cookies, this may result in functional restrictions. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.


Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. Strictly necessary cookies are used, for instance, to store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.


Cookies exempt from consent or essential cookies are needed so that you can navigate a website and use its features. Without these cookies, functionalities cannot be guaranteed – for example, actions taken during a visit (e.g. text entry or vehicle configuration) may not be preserved when navigating between different pages of the site.

cc_consentCookie / 1 year.

  • This cookie stores the party’s consent to the use of cookies. The BMW Group website uses the opt-out method.


  • This cookie makes it possible to switch between various pages and saves the technical information that has already been entered in relation to the user.

renderid / Session.

  • This cookie is needed by the dispatcher (webserver) to distinguish between the different publisher server.


Cookies that by legal definition are not strictly necessary to use the website fulfill important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as watching embedded YouTube videos, would no longer be available.

BMW also integrates contents from third parties into this website. Example of this is the incorporation of YouTube videos. These third-party providers can in theory set cookies while you are visiting the BMW Group website and thus receive information such as the fact that you have loaded a BMW Group website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.


Functional Cookies.

Functional cookies enable a website to store information already entered (such as user name, language or current location) and offer the user improved, more personalised features. For example, a site might offer information on local pricing, if the website uses cookies to store the region in which the user is currently located. Functional cookies are also used to enable requested functions, such as playing videos. These cookies collect anonymous information; they cannot track your movements on other websites.

cc_disclaimed / Session.

  • This cookie stores the consent to see pages protected by an approval disclaimer.


login-token / Session.

  • This cookie stores the authentication to see pages protected by closed user groups.

Performance Cookies.

Performance cookies collect information about the way a website is used – about which pages a visitor accesses the most and whether error messages are displayed by a particular page. These cookies do not store any information that allows identification of the user. The information collected is aggregated and anonymous. These cookies are solely used to improve the performance of a website and the user experience.

Cookies for marketing purposes.

Cookies for marketing purposes are used to generate more targeted advertisements that are relevant for the user and tailored to their interests. They are also used to limit the frequency of occurrence of an ad and measure the effectiveness of advertising campaigns. They register whether people visit a website or not. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties.

Cookie Adobe Marketing Cloud Visitor ID (AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg) / 2 years.

  • This cookie stores a visitor ID for use within the Adobe Marketing Cloud.

AMCVS_B52D1CFE5330949C0A490D45%40AdobeOrg / Session.

  • Unique visitor IDs used by Adobe Marketing Cloud Solutions.

s_vi / 2 years.

  • This cookie stores an anonymous individual visitor ID (with date and time stamp).

s_vnum / 30 days.

  • Generates a visit number for each user.

s_lv / 2 years.

  • This cookie counts the time elapsed between two visits to the website by a single visitor.

s_lv_s / 30 minutes.

  • This cookie stores the time of a user’s last visit to a website.

s_cc / Session.

  • This cookie stores whether cookies are allowed by the browser or not.

s_sq / Session.

  • This cookie contains information about the previous link that was clicked on by the user.

s_invisit / 30 minutes.

  • This cookie is used to track if the user is visiting the current domain for the first time.

s_fid / 2 years.

  • This cookie containts a fallback unique visitor ID (with time/date stamp).

bmwdtm_cc / 30 minutes.

  • This cookie stores the current cookieConsent status.

bmwdtm_pid / 30 minutes.

  • This cookie stores the page ID.

bmwdtm_pp / 30 minutes.

  • This cookie stores the previous page.

bmwdtm_sid / 30 minutes.

  • This cookie stores a unique session ID.

bmwdtm_hq_cc / 30 minutes

  • This cookie stores the current cookieConsent status.

bmwdtm_hq_sid / 30 minutes.

  • This cookie stores a unique session ID.

bmwdtm_hq_pcg / 30 minutes.

  • This cookie stores the previous content group hierarchy.

bmwdtm_hq_pp / 30 minutes.

  • This cookie stores the previous page.

demdex / 6 months.

  • This cookie sets a unique visitor IDs used by Marketing Cloud Solutions.


Like most websites you visit, also uses cookies to improve the user experience for both one-time and repeated visits to the site. This allows you to switch quickly and easily between pages, save your favourites, exchange information through social networks like Facebook or Google+ and use Google Maps services.

Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). For example, our website incorporates "share" buttons that allow users to share content with their friends on social networks like Facebook and Twitter. These third parties may use cookies when you are logged onto their pages and visit our website. BMW AG has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.


With the cookie control above we offer the possibility easily to accept or deny cookies subject to consent on this website.

You can also block and delete cookies by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in the browser’s integrated help function.

If you restrict the use of cookies, you will not be able to use all of our website’s interactive features.

Performance cookies: user tracking.

Our website uses Adobe technology to collect information about how users interact with the site and its content. BMW AG uses this information to ensure that the site offers added value for visitors – for example, through content tailored to your individual needs.

The use of Adobe involves collecting data through Adobe Analytics and Adobe Dynamic Tag Management that is then processed and stored anonymously at Adobe computer centres in Europe. If you wish to opt out of data acquisition by Adobe entirely, you may do so by completing the opt-out process on the Adobe website:

If you prefer to opt out of the web analytics service intelliAd (intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich), please click here. Please note that this will take you to the provider’s website.

If you delete all your cookies, you will need to perform the opt-out process again. The same applies if you visit this site from another computer. If your security settings are too high and the cookie is blocked, we will be unable to fulfil your opt-out request. In this case, you will be notified accordingly and should repeat the opt-out process with lower security settings.


On this website YouTube videos are embedded with privacy enhanced mode. As most websites, YouTube uses cookies to gather information about website visitors. Among others, YouTube uses cookies for the creation of video statistics, to prevent fraud and optimize the user experience. This leads to a connection to the Google DoubleClick network. When you start a YouTube video, it might be that a data processing event is triggered. BMW AG has no influence on this process.

Additional information about the data protection on youtube you find in their privacy policy:

Additional information about embedded YouTube videos with privacy enhanced mode are located in their information page:

Operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subcompany of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.