FOSTERING A GREAT CULTURE.

We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.

We believe in supporting a progressive culture that allows all our associates to feel at home, enjoy equal opportunities and grow with us. That is why our culture is founded on 5 core values, which set the tone for how we work together and treat each other to foster a unique team spirit.

OUR CORE VALUES.

As the world's leading premium brand for cars, we of course also want to be the leading brand for ambitious, passionate, talented, open minded, and creative employees. For us to continue developing successfully we invest in the most important thing – people that make BMW better, and create goals and shared values that contributes to an engaged and positive corporate culture.

OPENNESS.

We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.

TRANSPARENCY.

We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

RESPONSIBILITY.

We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

TRUST.

We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

APPRECIATION.

We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

WE MAKE THE DIFFERENCE.

'We' to us means acting together, inspiring each other and giving each other support. It is precisely this 'we-mentality' that characterises our passion, and allows us to write a piece of history every day.

At the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

PASSION & ENJOYMENT.

What does passion mean to us?

Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility. And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.

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Our corporate culture.

OUR BENEFITS.

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Page Overview: Our Culture & Values