BMW Group France is home of BMW France, BMW Finance, BMW Distribution, and Alphabet France. Our common mission is to offer the best experience to our customers for our BMW, MINI, and BMW Motorrad brands. Whatever your interest, we also have a place for you. Discover the different entities and locations, seize your opportunity, and be part of our story.
BMW France ensures the importation, commercialization, and promotion of vehicles, spare parts, and accessories through its exclusive network of dealerships. Serving the BMW, MINI, and BMW Motorrad brands, its 400 employees are involved in various professions such as sales, customer service, marketing, network development, quality, finance, and IT.
BMW Finance assists private individuals and professionals with their vehicle purchases. Supporting the BMW dealer network, we develop financing products such as leasing, leasing with purchase option and long-term leasing. To better meet our customers' needs, BMW Finance also plays the role of facilitator by developing associated services with high added value: insurance, warranties or maintenance.
BMW Distribution, the subsidiary branch of BMW Group France, is responsible for marketing and servicing BMW and MINI vehicles in Paris and the Île-de-France region. Committed to driving and developing the business, while ensuring customer satisfaction, its employees are engaged in professions such as sales and after-sales services.
Alphabet, a subsidiary of the BMW Group, is a major player in multi-brand long-term leasing and mobility solutions for businesses, present in 38 countries. With a fleet of 760,000 vehicles, including over 108,000 in France, Alphabet supports its B2B clients in managing their vehicle fleets and successfully transitioning to energy efficiency through a personalized approach and advice that takes into account their economic, regulatory, and CSR challenges.
Our BMW Group France headquarters is located in Montigny-le-Bretonneux. Named "L'Hélice" – a name chosen after a vote by employees and referring to the brand's logo. Spread over 16,000 m², it brings together both BMW France and BMW Finance entities, as well as the long-term rental company, Alphabet.
BMW Distribution, the sales branch of BMW Group France, is responsible for the marketing and maintenance of BMW and MINI brand vehicles in Paris and the Île-de-France region.
The Miramas Autodrome is the facility where our latest cars are put to the test. Located in Miramas, Bouches-du-Rhône, this test track provides a unique environment to push the boundaries of automotive innovation.
Our spare parts and accessories center plays a crucial role in ensuring a continuous flow of materials and components for our vehicles. Located in Strasbourg, Bas-Rhin, this facility serves as a central point for managing logistics operations.
Each new colleague joining the BMW Group network in France is trained at our Training Center in Tigery as soon as he or she arrives – to familiarise with the values, techniques, tools and vehicles of our brands. A training programme is drawn up with each employee to help them develop their skills throughout their career, obtain certifications and stay at the cutting edge of their profession.
