We believe in supporting a progressive culture that allows all our associates to feel valued, enjoy equal opportunities and to grow with us. This is why our culture is founded on five core values, which set the tone for how we work together and how we treat each other.



We take consistent decisions and commit to them personally. This allows us to work freely and more effectively.


We are excited by change and open to new opportunities. We learn from our mistakes.


We acknowledge concern and identify inconsistencies in a constructive way. We act with integrity.


We trust and rely on each other. This is essential if we are to act swiftly and achieve our goals.


We reflect on our actions, respect each other, offer clear feedback and celebrate success.

The picture shows colleagues in a meeting.


Diversity – in every form – is one of the most important success factors for us. Because as diverse as our customers, suppliers and investors are worldwide, so diverse are our teams, which manage to put a smile on our customers' faces every day. This is why we encourage diversity in all our teams. Because if you want to set standards in shaping the sustainable and individual mobility of the future, you also have to go ahead with the corporate culture. 

The picture shows three colleagues discussing.

Advancement of women.

As a global entity, the BMW Group takes a holistic approach to the topic of equality to ensure there is equal representation of female staff in the workforce, in particular, within management positions.

To promote and encourage this, effective incentive structures have been introduced that encourage greater work-life balance and targeted action has been taken to reach out to young women to attend our training and academic programmes - one of the successes being the Global Leader Development Programme.

The picture shows three colleagues in a meeting, one of them sitting in a wheelchair.


Globally, our culture of appreciation and equal opportunity means we value and are working towards a universal approach in embracing diversity. Support for people with disabilities also forms part of the BMW Group’s social commitment and social responsibility.

Page Overview: Our Culture & Values