THE BMW GROUP IN THAILAND.
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998.
There are four entities of BMW Group Thailand at two locations:
- BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products
- BMW Leasing (Thailand) Co., Ltd. with responsibility for Financial Services offerings to both wholesale and retail customers
- BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production
- BMW Parts Manufacturing (Thailand) Co., Ltd. with responsibility for production of BMW Motorrad parts & components
In 2022, BMW Group Thailand and MINI have achieved a major milestone by maintaining the lead in Thailand’s premium market three years in a row. Both brands have seen a significant increase in their segment share, rising to 46.6 % in the premium automotive market with a total of 15,010 vehicles registered, a healthy climb of 36.1% year-on-year, with 13,572 BMW vehicles, and 1,438 MINI vehicles registered.
On the production side, the BMW Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.