We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.

We believe in supporting a progressive culture that allows all our associates to feel at home, enjoy equal opportunities and grow with us. That is why our culture is founded on 5 core values, which set the tone for how we work together and treat each other to foster a unique team spirit.

Our core values.

For us, people are vital assets so we are committed to creating an ideal work environment – offering a progressive culture, equal opportunities and a chance to grow, as reflected in BMW’s five core values – Responsibility, Appreciation, Transparency, Trust & Openness. We constantly aim to enhance our status as the country's most sustainable company by implementing and communicating our sustainability strategy, highlighting economic, environment & social aspects.

The image shows a group of BMW Group employees in a meeting.


We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great. 

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We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

Transparency at the BMW Group.


We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

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We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

The image shows two colleagues talking.


We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

Meet our team.

"If you are proactive and driven, you get plenty opportunities to use your qualities and make a positive impact."

"BMW is an incredibly beautiful brand, globally known and with a lot of charisma and technical innovations."

"I experience enthusiasm throughout the whole organisation and that people work together in a pleasant and fun way to achieve goals."

"BMW Group Netherlands is my daily passion where premium mobility lies at the forefront and where we can contribute to one of the most important topics today, namely sustainability."

"BMW offers me the opportunity to work with positive colleagues in an international environment and the space to grow personally and professionally."


We' to us means acting together, inspiring each other and giving each other support. It is precisely this 'we-mentality' that characterises our passion, and allows us to write a piece of history every day.

At the BMW Group teamwork is essential when it comes to shaping the mobility of the future. We live trust and appreciation across all divisions and across all hierarchies, because we know that revolutionary innovations and unique products can only develop in an extraordinary corporate culture.

We make the difference.
Passion and Enjoyment.


What does passion mean to us?

Passion means going beyond the beaten path to create solutions that have never before been imagined. Passion means sharing visions to shape the future of mobility. And above all, passion means joy. Because 'Sheer Driving Pleasure' arises from the joy of working. And that spurs us on to peak performance every day.

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Page Overview: Our Culture and Values