Discover more about our culture and history.

The BMW Group is aiming for an advanced corporate culture which provides an environment where all associates working in the Group can grow together while making use of the opportunities that are provided equally to each of them. For this purpose, based on our five Core Values, we have formulated a Code of Conduct for enabling associates to improve their own and one another’s strengths and strengthen our unique team spirit.

Core values at BMW Group Japan.

Ground-breaking innovations and unique products can only be created in an exceptional corporate culture. We actively encourage and develop this unique culture, because sustainable success can only be built on strong cultural foundations.

Openness at the BMW Group.


We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.  

The image shows two BMW Group colleagues at a desk discussing a project.


We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.

The image shows two R&D colleagues at work.


We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.

The image shows three colleagues having a conversation.


We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.

The image shows two colleagues talking.


We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.

ConnectedWorks @ BMW Group Japan.

ConnectedWorks @ BMW Group Japan.

OUR VOICES – Discover what it's like working with us.

Akari, Brand Management Specialist BMW Group
Tono, Quality Specialist BMW Group Japan
Kiyora, Brand Experience Specialist BMW Group Japan
Ryo, Workshop Supervicsor BMW Group Japan
Mevin, Product Management Specialist BMW Group Japan.
Kohei, Sales Consultant Team Leader.

"As an Area Sales Manager, my current responsibility is offering financial products such as loans and leases to certified dealers, and to support their sales. The most exciting and beneficial part of my job is to be able to communicate with Presidents and Sales Directors of certified dealers whose point of view is entrepreneurial and visionary. If not working for the premium brand "BMW", I could hardly have such experiences."

BMW Japan Finance Corp.


"By introducing Japan’s potential suppliers and their technologies to German headquarters, I hope to contribute to added-value of the next generation BMW cars. I am glad to be able to serve as the go-between. Through my work at BMW, I can see the automotive market trend as well as technology trends from a global standpoint, and work with wider perspective."

BMW Japan Corp.


"BMW's design and engineering philosophy, as well as its quality, was something that motivated me to join the company. I also wanted to improve myself by learning and working alongside highly skilled mechanics at BMW Tokyo Corp. I feel very fortunate that the company provides continuous learning opportunities to help us develop into full-fledged mechanics. I am very proud to work here as a BMW Meister."

Aftersales, Kiba Service Centre.
BMW Tokyo Corp.



"I think what makes BMW Japan Corp. so unique is that it skillfully combines a Japanese company's sense of teamwork with a foreign company's focus on individual results and incentives, regardless of age."

Corporate Sales.
BMW Japan Corp.


"The great thing about our culture is how it respects individuals and gives us opportunities to thrive in our own way while ensuring individuals professional and personal growth. I would like to continuously act as an ambassador of BMW and convey how phenomenal and remarkable our products are."

New Car Sales BMW, Tokyo Bay.
BMW Tokyo Corp.


  • From 2005 to the present, the BMW Group has consistently been named as the world's most sustainable luxury car manufacturer by the Dow Jones Sustainability Index.
  • The BMW plug-in hybrid models received the World Green Car Award for two years in succession (BMW i3 (2014) and BMW i8 (2015)).
  • BMW Group Japan is recruiting personnel who respect diversity. In fact there are now associates from more than 20 countries working in the Tokyo office.
  • In order to deliver maximum performance, BMW Group Japan believes that what is most important is maintaining a healthy work-life balance. In order to support this, our company recommends a variety of working styles including flex-time shifts and mobile working. We have also introduced “Premium Friday” system that ends work at 04:30 pm on the second Friday of each month.
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