Intern Digital Marketing and Website Management (f/m/x)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing  and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group manages digital marketing activities for 24 European markets. With our brands BMW, MINI, and Rolls-Royce, we create premium digital experiences that inspire customers across all touchpoints.

What awaits you?

• You will support the development and optimization of BMW and MINI websites across multiple digital products such as configurator, vehicle finder, and online showroom.
• Furthermore, you help improve the customer journey from awareness to conversion across all website touchpoints.
• In addition, you assist in conceptualizing and implementing new website features, ensuring scalability and alignment with our global digital strategy.
• Moreover, you contribute to collaboration with internal stakeholders such as UX, analytics, legal, IT and external partners to deliver a consistent premium digital experience.
• You will also support the management and optimization of key tools including configurator flows, vehicle finder functionalities, and lead forms.
• Additionally, you participate in website testing, quality assurance, and performance optimization through A/B testing and usability improvements.
• Furthermore, you help with reporting and analysis of website performance including KPIs such as traffic, configurator starts, and lead generation.
• You will support daily operations by coordinating with stakeholders, tracking requirements, and ensuring timely delivery of website updates.

What should you bring along?

• Studies in business, digital media, computer science, or a related field with focus on digital, marketing, or product management.
• Strong interest in digital products, user experience, and website ecosystems.
• Advanced Microsoft Office skills, especially PowerPoint and Excel.
• Analytical mindset with affinity for data-driven decision-making and precision.
• Basic understanding of web analytics tools such as Adobe Analytics or Google Analytics is a plus.
• First experience in digital projects, website development, or product management is an advantage.
• Structured approach, strong communication skills, and ability to work in an international environment.
• Fluent English and German skills.

Would you like to shape the digital future of premium brands and gain hands-on experience in website management? Then Apply now!

What do we offer?

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Student apartments (subject to availability & only at the Munich location).
• And much more, see bmw.jobs/whatweoffer

Start date: earliest start 01.09.2026

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.