Digital Marketing Munich 21.07.2026

Working Student Customer Journey Analytics (f/m/x)

THE BEST INTERNSHIP IN THEORY - AND IN PRACTICE.

SHARE YOUR PASSION.

World-leading technologies don’t make it into a BMW until they’ve undergone one of the most challenging journeys imaginable. It takes dynamic teams with outstanding technical skills to take them from the drawing board to the road. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group focuses on Customer Journey Analytics, where we develop and scale AI and analytics products globally. We combine modern AI technologies with cloud-based solutions to drive data-driven decisions across products, processes, and customer experiences.

 

What awaits you?

  • You will gain insights into global analytics, AI products, and their scaling within a large organization.
  • Furthermore, you contribute to AI and analytics initiatives that impact products, internal processes, and customer journey decisions.
  • In addition, you support the design, implementation, and operation of cloud-based AI solutions on AWS.
  • Moreover, you help with modern AI technologies, including Large Language Models, AI Agents, and AI-assisted development tools such as GitHub Copilot.
  • You will assist in building and scaling AI-driven applications, automation solutions, intelligent workflows, and KPI dashboards.
  • Furthermore, you support analyzing large datasets to better understand customer behavior, business performance, and product impact.
  • In addition, you collaborate with software engineers, data scientists, and business teams across Data Engineering, Data Analytics, and AI Engineering.

 

What should you bring along?

  • Studies in computer science, business informatics, data science or a related field with at least 12 months remaining until graduation.
  • Hands-on experience with AWS cloud services, cloud-native application development, Python, and APIs.
  • Experience in Data Engineering, including large-scale datasets, data pipelines, and data processing frameworks.
  • Experience with AI developer tools such as Claude, GitHub Copilot, Cursor, Visual Studio Code, or similar solutions.
  • Advanced knowledge of Microsoft Excel and Microsoft PowerPoint, with attention to detail and motivation to deliver high-quality results.
  • Proactive mindset and ability to collaborate in international cross-functional teams, experience in digital marketing, e-commerce, or web analytics tools such as Adobe Analytics or Google Analytics is a plus.
  • Fluent German and English language skills.

 

Do you enjoy working in an international team and want to shape AI-driven customer experiences? Then Apply now!

 

What do we offer?

  • Comprehensive mentoring & onboarding.
  • Personal & professional development.
  • Flexible working hours.
  • Mobile work.
  • Attractive & fair compensation.
  • Student apartments (subject to availability & only at the Munich location).
  • And much more, see bmw.jobs/whatweoffer

 

Start date: Earliest start date 09/01/2026

Duration: 12 months

Working hours: Part-time

 

You can find helpful tips on your application and the application process here.

 

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.

Working Student Customer Journey Analytics (f/m/x)

com.bmw.grpw.core.models.jobfinder.IdDisplayItem@1ad16a56
20260721
Automotive
Munich
Germany
Legal Entity:
BMW AG
BMW Group
Location:
Munich
Job Field:
Digital Marketing
Job Id:
190391
Publication Date:
21.07.2026
Internship
Full-time