We value our associates and stakeholders with appreciation and respect. As a global company, we put our associates first with ongoing training and development to ensure a culture of respect, trust and fairness. It is our aim to ensure all new associates become a part of our dynamic and ever changing environment where we welcome strong characters and individual personalities.



We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues' ideas seriously, because every little impulse can turn into something great.


We do not embellish, but point out contradictions constructively. We act with integrity and talk to each other. This is the only way to create trust and bring our visions onto the streets.


We take consistent decisions and commit to them personally. This allows us to work freely and more effectively. By taking responsibility for our own projects, we can develop ourselves further personally.


We trust and rely on each other. We are a team that sticks together and only grows together. This is essential if we are to act swiftly and achieve our goals which take us further.


We reflect on our actions, respect each other. Clarity, feedback and celebrating each other's success are crucial for a positive working atmosphere. Every individual makes a difference.


Diversity – in every form – is one of the most important success factors for us. And we know that passion knows no differences, so we encourage diversity in all our teams. Because if you want to set standards in shaping the sustainable and individual mobility of the future, you also have to go ahead with the corporate culture.

An older and a younger colleague are having a chat.


In order to benefit from the strengths and experiences of employees of different ages, we have introduced a variety of programmes for flexible and mobile working.

Three BMW employees are having a chat in the office.


To us, equal opportunities for everyone are not an empty promise, but a reality we live by. Because we know that it is the varied and mutually complementary perspectives and approaches of each individual that make us strong enough to face our challenges.

A group of colleagues, one in a wheelchair, are having a meeting.


By creating optimal, barrier-free working conditions we ensure that all of our colleagues, whether they have a disability or not, feel comfortable and empowered to shape creative processes from a variety of different perspectives. 

A MINI and a motorbike painted in rainbow colors.


For us, diversity means living a culture that is based on appreciation and respect, so that people of all origins can contribute and develop with their personality and identity. We ensure a positive, tolerant and open work environment in which everyone is welcome regardless of their sexual identity.

Colleagues from different countries are having a meeting.


We are proud to have colleagues from over 100 different nations at the BMW Group, and strive to promote cultural exchange through targeted talent development, inter-cultural engagement and intensive international exchange.

Group picture of people at a "closingap" event.


BMW Group Spain is part of the non-profit association Closingap, together with a group of 11 other companies, leaders in their respective sectors, whose objective is to study how to reduce the gender gap and how to contribute to the progress of our society. One of the actions being carried out is the cross-mentoring program between companies.


Shaping the individual and sustainable mobility of the future and making a real difference with our work is not only our passion, but our daily drive! Embedded in the BMW Group sustainability strategy, our long-term goal is therefore to act in a more sustainable and climate-friendly way at all levels. We are, of course, also committed to sustainability in public life. Discover some of our partnerships.

MINI for the Oceans Project.


MINI and Gravity Wave collaborate on the #minifortheoceans project. The project consists of collecting plastic from the Mediterranean Sea to be recycled and transformed into urban furniture. For each MINI sold, 1 kg of plastic is collected and then transformed. With this collaboration, MINI reinforces the brand's commitment to sustainability and respect for the environment.

BMW Group x Real Madrid Rethink the Game


BMW Spain & Real Madrid collaborate on future Mobility and Sustainability. Both entities have signed a collaboration agreement that demonstrates their union in values and their vision for the future. This union was created with the purpose of supporting and generating different initiatives in the field of future mobility, sustainability in its different aspects and diversity as a fundamental axis in this agreement.

Page Overview: Our Culture & Values