Customer Relationship Management

Lead BMW India’s customer experience, loyalty, and CRM ecosystem by governing One Voice customer feedback operations, Dealer & NSC Customer Boards, and the BMW Excellence Club loyalty program. Drive customer retention, engagement, lifecycle communications, CRM strategy, launch campaigns, partnerships, dealer performance, and customer experience improvements through data-driven insights and cross-functional collaboration. Own end-to-end program governance, agency and dealer management, executive reporting, business planning, and budget stewardship while ensuring alignment with BMW brand standards, global strategies, and customer-centric business objectives.