BMW CRM Specialist

SPREAD ENTHUSIASM. SHAPE THE FUTURE.

SHARE YOUR PASSION.

Knowing the destination isn't enough: you need to know how to get there. Build up your own networks, exploit new ideas, consistently take the initiative. Inspire other people with your enthusiasm. That's the only way to give ideas the power that allows them to become true innovations.

As our integrated member of our Hungarian marketing team you will plan and execute CRM strategy throughout the whole customer journey - end-to-end through our diverse portfolio - ensuring seamless and premium customer experience. You will support loyalization, conquest activities and support the realization of joint activities with a special focus on on-site lead generation.  We are looking for a visionary on hand personality to bridge the gap between data driven insights and emotional brand loyalty.

WHAT AWAITS YOU?

• Developing and implementing CRM and customer experience strategies: together with leadership, regional and relevant stakeholders to ensure alignment with business objectives.
• Supporting the cross-functional teams, including Marketing, Sales, IT, and Customer Service, in order to seamless execute CRM campaigns and customer experience initiatives.
• Steering of the HU Customer Interaction Center and Business Development Center.
• Lead continuous improvement initiatives by identifying innovative approaches and implementing best practices in CRM and customer experience.
• Securing and evaluating customer feedback from the customer survey and implementing centrally developed requirements.
• Setting up and steering CRM/digital system/lead management topics in the TNR – the new direct sales system- environment in collaboration with local and regional counterparts.
• Linking / steering central and dealer activities in the most effective and sale-oriented manner.

WHAT YOU SHOULD BRING ALONG?

• Bachelor’s degree in Business Administration, CRM/ Marketing, Information Technology, or a related field.
• Experience in Customer Experience Management, Digital Marketing, or Data Analytics are highly desirable.
• A minimum of 3-4 years of experience managing CRM and customer experience functions, preferably within multinational or regional organizations.
• Proven project management skills experience with the ability to manage multiple tasks, influencing cross-functional stakeholders, and drive complex projects.
• Advanced skills in data analysis, customer segmentation, and reporting using tools like Excel, SQL or Power BI.
• Excellent communication skills in both Hungarian and English with the ability to engage and influence diverse audiences.
• Strong organizational, problem-solving, and decision-making skills with team spirit.

What we offer?

• Good team spirit.
• Hands-on approach.
• Company car.
• Getting to know to the operation of an international automotive company.
• Participation in events.
• Cafeteria system.

Start date: 2026.06.16.

Type of employment: unlimited
Working hours: 40

Location: BMW Group Hungary's office (2220 Vecsés, Lőrinci út 59.)

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Are you looking for an exciting challenge? Then join our team. We look forward to receiving your motivation letter and CV in English and in Hungarian.