Work placement or Graduation internship Brand Promotion & Digital Content

Location: Breda
Education level: HBO/WO
Internship allowance: €650 (HBO/WO) gross per month based on 40 hours per week.
Type of internship: Work placement or Graduation internship possible
Hours per week: 40

About BMW Financial Services Netherlands
BMW Financial Services Netherlands, a leading player in the Dutch mobility market, offers a broad product portfolio ranging from leasing/financing to innovative and unique mobility solutions. With a fleet of more than 120,000 vehicles, we are not only one of the largest in the Netherlands, but certainly also one of the most dynamic companies in the sector. With our labels BMW Financial Services, MINI Financial Services and Alphabet, we work every day on the mobility of tomorrow. We believe that sustainability and an outstanding digital customer experience are the future. With us, you get the opportunity every day to grow and contribute to the mobility of tomorrow.

What will you do?
As part of our team, you will help bridge the communication gap between our local office and the BMW headquarters in Munich by bringing to life the vision of a digital info screen system. This system will display timely, relevant information to internal employees and external consultants via large TV screens connected to BMW’s internal BrightSign platform. You will ensure consistent, visually compelling messaging aligned with our brand identity, enhancing engagement and awareness within our IT community.

You will collaborate closely with the local IT Management and Governance teams to define the scope and content strategy for the info screen system. This includes integrating existing content from headquarters as well as creating new, locally relevant material. Additionally, you will work with BMW headquarter colleagues to fully understand the BrightSign system’s capabilities and identify the best ways to leverage it for impactful content display.

You will plan and assist in the physical installation and configuration of TV screens at our Breda office, positioning them for maximum visibility among IT staff. Design and develop content templates and formats (images, slideshows, videos, presentations) aligned with BMW’s corporate identity and communication standards.

Furthermore you will develop and manage a content calendar for screen-based communications (TVs, digital signage, in-office displays), identify target audiences and establish clear content objectives, such as enhancing brand awareness, boosting employee engagement, and promoting products effectively.

You will optimize all content to accommodate various screen sizes, aspect ratios, and resolutions, ensuring a seamless and visually appealing viewing experience across all displays. Create and adapt visual and video materials specifically designed for BrightSign-compatible devices, maintaining high quality and consistency.

Furthermore, you will actively engage with an international network of colleagues who manage similar systems at other BMW locations to exchange best practices and continuously improve our approach. Additionally, provide ongoing support for system maintenance and proactively propose enhancements based on user feedback and evolving communication needs to ensure the system remains effective and up to date.

What are we looking for?
You possess strong communication and collaboration skills. You are self-motivated, have a growth mindset, and a willingness to learn. You have good communication skills in English, with Dutch language skills being a plus but not mandatory. You are able to work independently as well as collaboratively within a multicultural and international team environment. Creativity and a passion for digital media, visual communication, and enhancing user experience complete your profile.

Ideally you are / you have:

• Currently pursuing a degree in Marketing, Media & Communication, Digital Marketing or Brand Management, or a related field.
• The ability to conceptualize and plan content that informs, engages and inspires.
• An interest in emerging digital media technologies and brand storytelling.
• An understanding of marketing and communication principles.
• Proficiency in graphic design and video editing tools (e.g., Adobe Photoshop, Illustrator).
• A creative problem solver with an eagerness to experiment

What can you expect?
A passionate working environment.

An internship where you can make an impact at an international premium company. You will be part of a diverse and engaged team with experts within your field of study and/or interests. Additionally, you will join our internship community, making it easy and regular to connect with interns from other departments.

Want to know more?
Curious what the selection process looks like? The process consists of an interview with the department manager and a team member.
At BMW we work with ‘continuous hiring’. This means that as soon as good candidates apply, we invite them for an interview quickly. As soon as we have found an intern, we will close the vacancy.
So don’t be late in applying—respond right away.   

Do you still have a question? Then contact us via work@bmwgroup.com. We are happy to help.