Marketing Communications Manager

INNOVATION IS IMAGINING WHAT NO ONE ELSE CAN. 

SHARE YOUR PASSION.

At the BMW Group, everything starts with passion. It turns a profession into a vocation. It drives us to keep reinventing mobility and bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together. 

Join BMW Group Malaysia and play a key role in shaping the BMW brand experience across all customer touchpoints. This role is responsible for developing and executing integrated marketing and communication strategies for key BMW product portfolios, driving impactful campaigns, product launches, partnerships, and brand initiatives.

What awaits you?

Marketing Communications
•    Support and execute the communications deliverables for all new model launch campaigns and always-on initiatives according to the Marketing calendar to achieve the department KPI.
•    Support the Brand Communications Manager and oversee the creative and production process of all ATL, BTL, Event and Retail marketing collaterals and ensure compliance towards brand CI and guidelines according to agreed budget and timeline.
•    Provide cross-functional support to other business units including Corporate Sales, BPS, Customer Support and BMW Financial Services.
•    Plan and execute marketing campaigns, preparation of reports, provide feedback to agencies in overall workflow steering.
•    Review and steer creative concepts, media strategies, influencer proposals, and content outputs to ensure brand and business alignment.

Retail Marketing 
•    Act as the brand gatekeeper for BMW’s Dealer Network, ensuring full compliance with brand guidelines.
•    Oversee and support dealers on their day-to-day marketing activities branding and campaign execution.
•    Act as the key contact person representing NSC to steer dealer marketeers.
•    Lead and steer Dealer Communications & Retail Enablement topics to dealer marketing activities are aligned with NSC direction. 
•    Lead the end‑to‑end planning, orchestration, and rollout of tactical campaigns and dealer-related initiatives.

What you should bring along?

•    Degree in Business Studies, Marketing, Communications or any related field.
•    Minimum 8 years of experience in marketing strategy, brand management, or project management.
•    Experience within the automotive, luxury, or related industries.
•    Strong understanding of brand strategy, integrated marketing, and campaign execution.
•    Experience managing advertising, media, and digital agencies.
•    Strong analytical and problem-solving capabilities.
•    Ability to work independently and drive initiatives from planning to execution.
•    Excellent communication, stakeholder management, and relationship-building skills.
•    Customer-centric mindset with a passion for delivering premium brand experiences.
•    Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
•    Proficient in Microsoft Office applications; knowledge of digital analytics tools is an advantage.

What you can look forward to?

•    Attractive remuneration
•    Flexible working policy and practices 
•    Health and wellbeing initiatives 
•    Lifelong learning and career development 
•    Free onsite parking 
•    A dynamic, inclusive and sustainable working environment