Sports & Experiential Marketing Coordinator

IT’S ENTHUSIASM THAT MOVES PEOPLE.

SHARE YOUR PASSION.

At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand. And everyone has a role to play in shaping the next chapters in our pioneering story. So whether you're passionate about analysing insights and data, developing new marketing strategies or creating innovative campaigns that capture our unique brand spirit, you’re sure to find an exciting challenge with us. Fostering a culture where everyone feels empowered, rewarded and supported is the driving force behind our success.

Sports & Experiential Marketing Coordinator.

BMW Mexico.

As a Sports and Experiential Marketing Coordinator, you will play a key role in enhancing brand identity across the LATAM region. Your responsibilities will include developing strategic BTL initiatives, implementing sports marketing campaigns, and executing experiential activations. Additionally, you will focus on fostering brand loyalty by creating memorable experiences for existing customers and generating leads at events to attract new potential clients.

What awaits you?

• Develop and implement the annual experiential plan in alignment with brand and market needs.
• Organize and coordinate the BMW Golf Cup International in Mexico and importer markets, as well as the Driving Experience Program and track events.
• Manage the Test Drive Center and oversee the fleet of 20 vehicles in Mexico.
• Plan and execute model launch events, exhibitions, and sponsorship activities.
• Evaluate and establish strategic partnerships to enhance brand visibility and engagement.
• Provide regional direction and support for experiential initiatives.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in event planning or experiential marketing, preferably in the automotive industry.
• Proven ability to manage large-scale events and coordinate with multiple stakeholders.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Experience in managing vehicle fleets is a plus.
• Proficiency in Microsoft Office Suite and event management software.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Learn more here.