MINI UK, Farnborough - Digital Marketing, Brand Communications and Strategy Intern (July 2025)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

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We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough. 

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support to our house charity with a variety of fundraising events throughout the year.
• Throughout our offices there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement

MINI UK, Farnborough - Digital Marketing, Brand Communications and Strategy Intern (July 2025)

We have several placements within Marketing and Strategy including, Digital Marketing, Brand Communications and Social Media, and Strategy.

We are looking for confident and eager to learn individuals to join our MINI Marketing and Strategy teams, responsible for all digital marketing, national advertising, social media, CRM (customer acquisition and loyalty), and market strategy development. Working with a multi-million-pound budget, all marketing activity is focused on supporting the delivery of annual sales targets through the generation of enquiries. The team works with large marketing agency teams to deliver the annual marketing plan via several campaigns and model launches. This is a dynamic, busy, yet fun team with a work hard, play hard attitude.

Whilst MINI is part of the BMW Group, it has a very separate brand identity, with the smaller MINI marketing and strategy teams working autonomously from BMW. Everything from our dress code to office environment is reflective of the MINI brand. In addition, our team structure allows you to take full responsibility for projects in addition to supporting the wider team, operating as a key and valued member of the team from day one.

What awaits you?

• Collaborate with the MINI Brand Communications and Events teams to ensure effectiveness across marketing campaigns and at all major events.
• Support in development and tracking of key timelines, including MINI UK’s market strategy and new model launch planning.
• Coordinating and publishing weekly bulletins and key performance dashboards to internal stakeholders, as well as monthly competitor analysis and creative story telling sessions.
• Administration and steering of key focus topic working groups, including Electric and MINI App.
• Support with developing the MINI team engagement strategy, including helping to organise team days and social activities.
• Support the organisation and administration of key MINI meetings and presentation input between stakeholders from all levels of the organisation, including senior leadership.
• Managing the finance process for the overall budget. This will include the raising of purchase orders and completing our end of month routines.
• Get involved in projects outside of the job role, allowing you to have input into wider parts of MINI and the BMW Group.

Qualifications and Experience

• Studying towards a bachelor's degree and on track to achieve at least a 2:2 - a degree in Business Studies, Marketing would be advantageous but not essential.
• Strong relationship building skills and excellent inter-personal abilities, alongside exceptional written and verbal communication.
• Excellent IT skills alongside a willingness to understand and use new systems and technology.
• A well-rounded individual with a good mix of numerical and creative skills.
• Self-motivated, well organised, and able to manage your time and complete tasks before deadlines.
• Strong attention to detail, coupled with the ability to provide considered feedback to agencies and colleagues.
• A team player with a helpful, can-do attitude.
• A genuine passion for MINI and Marketing is essential.
• The ability to clearly understand the MINI brand tone of voice and creative style to provide relevant feedback and input on projects.
• A UK driving license is advantageous but not essential.

Why choose us?

·    Great Pay – A competitive annual salary of £23,700, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.

·    Rewarding Work-Life Balance – Contracted working hours are 37.5 hours a week, Monday to Friday, helping you develop a fulfilling work-life balance.

·    Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

If you apply, the next stages of the recruiting process could include online testing, video interview and then a face to face, telephone, or virtual interview with the hiring manager. This may be in the form of an assessment centre.

Please note:

We operate rolling recruitment, this means we may close the application window earlier than identified, if sufficient applications are received, so please apply early to avoid disappointment. Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further. If you need support in undertaking the tests please email us at FutureTalentRecruitment@bmwgroup.com.

Once you make your application you will be automatically sent cognitive tests (via Eligo) for completion before we have had the opportunity to determine your eligibility for the role. Please be aware that if you complete the tests and you are not eligible your application will not be processed any further. If you need support in undertaking the tests, please email us at FutureTalentRecruitment@bmwgroup.com.

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.  

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex, or sexual orientation.

Closing date for applications:   Saturday 30th November 2024

Any further questions? Email us on FutureTalentRecruitment@bmwgroup.com