BMW Golfsport Intern (voluntary)
A GOOD INTERNSHIP IS NEVER HANDS OFF.
SHARE YOUR PASSION.
We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.
Intern BMW Golfsport Team (m/f/x)
At BMW, we strive to create an environment where interns can truly learn by doing and take on meaningful responsibilities from day one. As part of the BMW Golfsport Team, you will be fully integrated, encouraged to bring your own ideas, and given the opportunity to make an impact in one of our most dynamic sports collaborations.
We offer you an exciting and interdisciplinary internship within the BMW Brand Management department, focusing on the BMW Golfsport engagements. You will support the strategic development, activation, and management of our partnership with golf events, athletes, and related brand experiences that strengthen BMW’s premium positioning among golf enthusiasts, opinion leaders, and media worldwide.
What awaits you?
- Support the activation of BMW’s Golfsport engagements across all communication channels: content creation with athletes, partners, and agencies; event support; online and social media campaigns;VIP events; advertising and PR activities.
- Assist in organizing and coordinating golf events, tournaments, and hospitality programs.
- Conduct research and analysis on golf market trends, event KPIs, audience engagement, and media reach.
- Support the creation of presentations, reports, and marketing materials related to the golf partnership.
- Collaborate closely with internal teams and external partners, including agencies, event organizers, and athletes’ management.
- Coordinate administrative tasks such as ticket management, room bookings, and budget tracking.
What should you bring along?
- Enrollment in a degree program in International Marketing, Communication, Sports Management or a related field.
- Ideally in the second half of your Bachelor’s or in a Master’s program.
- First practical experience in marketing, events, or sports sponsorships is a plus.
- Passion for golf and/or sports, with an affinity for premium brands and lifestyle marketing.
- Strong interest in brand management, digital communication, and event activation.
- Proficiency in MS Office (especially PowerPoint and Excel) and Adobe Photoshop or similar design tools.
- Driver’s license.
- Fluent in English and German; additional language skills are an advantage.
- Excellent teamwork, communication skills, and a structured, proactive working style.
- Organizational talent and the ability to manage multiple tasks simultaneously.
Would you like to learn more about the exciting world of sports marketing in a premium environment? Apply now!
Start date: 15.01.2025
Duration: 7 months (January - July 2025)Working hours: Full time
