The United States is one of the largest markets in the world for the BMW Group. With sales of over 350,000 vehicles in 2017, 14% of the group's worldwide transactions, BMW is one of the best-selling premium brands in the US.
Today, the BMW Group in the United States consists of marketing, sales and financial services organizations for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.
The BMW Group sales organization is represented in the U.S. through a network of over 600 dealerships. The BMW Group’s sales headquarters for North America is located in Woodcliff Lake, New Jersey.
Included under the BMW Group umbrella in the US is BMW of North America, LLC, BMW Financial Services NA, LLC in New Jersey and Ohio; DesignworksUSA, Inc., a strategic design consultancy in California, as well as BMW of North America, LLC technology offices in Silicon Valley and the BMW Technology Corporation in Chicago.
Also in the US we have BMW Manufacturing Co., LLC in South Carolina, part of BMW Group’s global production network, which employs 10,000 people to produce a variety of the BMW X-Models. To date, BMW has invested nearly $9 billion in its South Carolina operations.
The BMW brand has one of the most passionate and loyal followings in the world. In the U.S., four officially recognized clubs with over 125,000 members and BMW owners represent 40% of the membership worldwide.