Page Overview: Location Los Angeles
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L.A. is the second largest city in the United States also known as the City of Angels. Broad beaches, scenic landscapes and a vibrant, creative atmosphere converge in this multi-cultural hotspot.
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The US office of the Designworks consultancy employs more than 135 people across a variety of design disciplines, working side by side in a 38,000 sq. ft. building in one of the world’s most important and vibrant design hubs, L.A.
picture of a lounge area in a BMW building in Newbury Park


BMW Group in Newbury Park (Western Region) is home to over 100 BMW associates who support sales, aftersales, center development and all other jobs in other regional locations.


Life in Los Angeles.

This dynamic international metropolis is the center of the American entertainment industry and a melting pot of cultures and ethnicities. Home to over 3.9 million people, L.A. is the most populous city in the state of California.

Over 60% of the city’s inhabitants speak a language other than English at home. The diverse cultural roots can be experienced in the vibrant streets and plethora of distinct neighborhoods such as Koreatown, Little Tokyo, Chinatown and Little Ethiopia. The many cultural cuisines available converge with Michelin stars, fast food and a broad offering of healthy superfood and nutrition trends – in L.A. there is a kitchen for all tastes.

With more than 100 museums, 220 theatres and countless independent galleries and street art initiatives, the countless cultural opportunities in this city provide an endless source of inspiration. As the entertainment capital of the world, L.A. is also home to some of the country’s biggest attractions and famous sights, as well as major sport venues including the Staples Center, home to the NBA’s Los Angeles Lakers.

Sports activities are of central importance to many people living in L.A., who take advantage of the city’s many offerings as well as the surrounding nature. Located in a large coastal basin and bordered on three sides by mountains, swimming, surfing, mountain biking and hiking are popular outdoor activities. The Santa Monica Mountains offer surprisingly wild scenery. On the coast the famous Malibu beach offers 24 miles of white sand and scenic beauty.

California’s subtropical-Mediterranean climate means that the area can boast good weather all-year-round, with dry summers and only a little rain in winter. The city’s multicultural character makes it a tolerant place to live where diversity is embraced. Here big dreams, high ambitions and great talent thrive. In addition, L.A.’s educational facilities are excellent and students benefit from the city’s world-famous academic and creative institutions.

Designworks is a global creative consultancy that was acquired in 1995 by BMW Group with the aim of challenging and inspiring the design teams with an outside perspective. To obtain an international perspective, they operate out of 3 offices; Los Angeles, Munich and Shanghai.

The studio in California occupies a modern, 38,000 sq. ft. building in the Newbury Park area, close to the Santa Monica Mountains and 35 miles from L.A.

The building’s open architectural layout provides plenty of natural light and personal space to inspire the creative impulses of its 135 plus associates. The staff represents a variety of nationalities and creative fields, including specialists in research, strategy, industrial design, automotive design, digital modeling, Color, Material & Finish and sustainability. With an integral approach to design, the studio offers a broad range of design and consulting services while remaining in itself a stand-alone profit center. The Designworks in-house material library stores in-trend design elements such as fabrics, colors, textures and patterns. The library is accessible to staff and regularly updated to reflect the latest trends.

The mission of the studio is to design for a context that is located on the border between the near and more distant future. In doing so, our designers leverage the full power of BMW Group’s culture of innovation in order to advance the goals of external clients as well as at the same time introducing outside perspectives and design trends to the BMW Group. Designworks calls this approach cross-fertilization.

In the late 1970s BMW NA established its first office in the Western Region, Marina del Rey. In 2000 the Group decided to move to Ontario, finally finding its current home in January 2015 in Newbury Park.

Opened in January 2015, this state-of-the-art facility is located in the northeast part of Newbury Park and within the Designworks building.

Nestled in picturesque Thousand Oaks, the Newbury Park facility is within miles of the Santa Monica Mountains and just a quick drive through the canyons to the beautiful beaches of Malibu. The location is just a one hour drive from downtown Los Angeles and close to local shops, restaurants and sports facilities.

The glass-fronted building features two floors with an open office floor plan, 3 conference rooms for meetings, a generously proportioned kitchen and ample coffee locations. 

The Western Region office is responsible for sales and marketing, aftersales and Center Development.

The team of roughly around 100 associates handle approximately 84 dealerships plus satellite stores for a region that covers the US from Colorado to Hawaii and includes 13 states.

Center Development supports continued BMW and MINI retailer growth, the required presentation of our brand standards and compliance with BMW Group Corporate Identify, and attaining our customer satisfaction goals.

In addition Newbury Park is responsible for MINI sales/aftersales/market coordination/regional business management, regional product trainers (BMW and MINI).

The Area Manager in the Newbury Park offices plays a pivotal role in the overall sales success of BMW in the US.

The Western Region’s smaller team structure fosters a start-up like environment that lends itself to exciting cross-departmental collaborations.  Marketing, Sales, Aftersales, Finance, and the Center Development Departments all operate in close proximity to each other offering an introspective view of each group’s efforts in delivering outstanding experience to our customers and dealers.

About BMW Group in the U.S.

The United States is one of the largest markets in the world for the BMW Group. With sales of over 390,000 vehicles in 2014, 18% of the group's worldwide transactions, BMW is one of the best-selling premium brands in the US.

Today, the BMW Group in the United States consists of marketing, sales and financial services organizations for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.

The BMW Group sales organization is represented in the U.S. through a network of over 600 dealerships. The BMW Group’s sales headquarters for North America is located in Woodcliff Lake, New Jersey.

Included under the BMW Group umbrella in the US is BMW of North America, LLC, BMW Financial Services NA, LLC in New Jersey and Ohio; DesignworksUSA, Inc., a strategic design consultancy in California, as well as BMW of North America, LLC technology offices in Silicon Valley and the BMW Technology Corporation in Chicago.

Also in the US we have BMW Manufacturing Co., LLC in South Carolina, part of BMW Group’s global production network, which employs 8,000 people to produce the X3 and X5 Sports Activity Vehicle and the X4 and X6 Sports Activity Coupe. The 1,150-acre, 5-million-square-foot campus generates its own power, offers an on-site Family Health Center and provides 24-hour security and firefighting personnel. To date, BMW has invested nearly $7 billion in its South Carolina operations.

The BMW brand has one of the most passionate and loyal followings in the world. In the U.S., four officially recognized clubs with over 125,000 members and BMW owners represent 40% of the membership worldwide.


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a picture of the Designworks building in Los Angeles


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