BMW Group France.

As a major industry player in automotive distribution and financing, we reinvent tomorrow’s mobility day after day. With our strong brands (BMW, MINI, BMW Motorrad and BMW i), we enjoy a premium position and boast an independent distribution network.

As a driver of innovation we will play a leading role in the automotive industry of the future. We are deliberately aligning ourselves to actively shape the digital transformation over the coming years.

 

MULTI-ENTITES, MULTI-OPPORTUNITES.

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Our values.

Characterised by boldness, innovation and excellence, our identity is our strength. It is based on a solid foundation of values shared by everyone, which holds each individual accountable and encourages entrepreneurship in pursuing our success.

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Strategy NUMBER ONE > NEXT.

As a leading player resolutely geared towards the future, BMW Group France has opted to align its strategy with the long term. By tackling the challenges of tomorrow’s mobility, we are keeping a level head while planning for the next hundred years. Driven by our passion for cutting-edge innovation serving humankind, we shall step up our efforts to promote plural, personalised, and sustainable mobility. In line with these convictions, our vehicles will translate our visionary mind-set, all the while laying the cornerstones for renewed driving pleasure.

 

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