BMW Group France.
As a major industry player in automotive distribution and financing, we reinvent tomorrow’s mobility day after day. With our strong brands (BMW, MINI, BMW Motorrad and BMW i), we enjoy a premium position and boast an independent distribution network.
As a driver of innovation we will play a leading role in the automotive industry of the future. We are deliberately aligning ourselves to actively shape the digital transformation over the coming years.
Characterised by boldness, innovation and excellence, our identity is our strength. It is based on a solid foundation of values shared by everyone, which holds each individual accountable and encourages entrepreneurship in pursuing our success.
Strategy NUMBER ONE > NEXT.
As a leading player resolutely geared towards the future, BMW Group France has opted to align its strategy with the long term. By tackling the challenges of tomorrow’s mobility, we are keeping a level head while planning for the next hundred years. Driven by our passion for cutting-edge innovation serving humankind, we shall step up our efforts to promote plural, personalised, and sustainable mobility. In line with these convictions, our vehicles will translate our visionary mind-set, all the while laying the cornerstones for renewed driving pleasure.