BMW Group France.
As a major industry player in automotive distribution and financing, we reinvent tomorrow’s mobility day after day. With our strong brands (BMW, MINI, BMW Motorrad and BMW i), we enjoy a premium position and boast an independent distribution network.
As a driver of innovation we will play a leading role in the automotive industry of the future. We are deliberately aligning ourselves to actively shape the digital transformation over the coming years.
MULTI-ENTITES, MULTI-OPPORTUNITES.
Our values.
Characterised by boldness, innovation and excellence, our identity is our strength. It is based on a solid foundation of values shared by everyone, which holds each individual accountable and encourages entrepreneurship in pursuing our success.
Strategy NUMBER ONE > NEXT.
As a leading player resolutely geared towards the future, BMW Group France has opted to align its strategy with the long term. By tackling the challenges of tomorrow’s mobility, we are keeping a level head while planning for the next hundred years. Driven by our passion for cutting-edge innovation serving humankind, we shall step up our efforts to promote plural, personalised, and sustainable mobility. In line with these convictions, our vehicles will translate our visionary mind-set, all the while laying the cornerstones for renewed driving pleasure.
