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Digital Marketing Munich 24.05.2023

Digital Content Manager (f/m/x)



At the BMW Group, everything starts with passion. It turns a profession into a vocation. It drives us to keep reinventing mobility and bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together. 


Customer Support Marketing is responsible for the global Service, Accessories and ConnectedDrive Upgrades communication - from concept to implementation in the markets. As a part of an interdisciplinary team, we develop the future digital sales

experience for ConnectedDrive Upgrades and support with the creation of effective content, content maintenance and ongoing optimization. Are you a Digital Content Manager (f/m/x), ready to work in an innovative environment in our Munich headquarters? Then we welcome you in our content management of Customer Support!


What awaits you?

  • You will develop the digital content strategy for ConnectedDrive Upgrades in cooperation with the eCommerce product owner and partners to create a visually seamless E2E user experience.
  • You will be responsible for the continuous content maintenance on our digital platform like web store, in-car store and configurator.
  • You manage the different content requirements and ensure an efficient project management across different central departments, markets as well as our lead agency.
  • You will be responsible to analyse and evaluate the content performance together with the team on all touchpoints to develop improvements and create the best-in-class digital content


What you should bring along?

  • Studies in business administration, business informatics, e-commerce or related subjects, specialization in marketing beneficial.
  • At least 5 years of working experience in performance marketing or eCommerce, additional experience in content creation or digital marketing beneficial.
  • Relevant practical experience with content management systems and ongoing content optimization.
  • Excellent project management skills incl. associated tools (Confluence, Jira etc.) and experience in agile working methods.
  • A customer-focused and quality-oriented attitude combined with analytical skills.
  • Fluent in German and English


You enjoy working in an international team and are passionate about software quality? Apply now!


Note: Please apply exclusively online via our career portal. Applications via other channels (esp. e-mail) cannot be considered.


What we offer?

  • 30 days of holiday.
  • Attractive remuneration.
  • BMW & MINI promotions.
  • Career development.
  • Flexible organisation of working times.
  • High Work-Life Balance.
  • Mobility offers.
  • And many other benefits - see


At the BMW Group, we see diversity and inclusion in all its dimensions as a strength for our teams. Equal opportunities are a particular concern for us, and the equal treatment of applicants and employees is a fundamental principle of our corporate policy. That is why our recruiting decisions are also based on personality, experience and skills.

Find out more about diversity at the BMW Group at


Earliest starting date: from now on

Type of employment: unlimited
Working hours: fulltime


Laura Curdi Cepero
BMW Group Recruiting Team
+49 89 382-17001

Digital Content Manager (f/m/x)

Legal Entity:
BMW Group
Job Field:
Digital Marketing
Job Id:
Publication Date:
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