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Sales & Distribution Woodcliff Lake, New Jersey 03.11.2023

CRM Business Analyst, Rolls-Royce Motor Cars NA

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

The CRM Business Analyst Rolls-Royce Motor Cars NA works across departments, providing the tools and knowledge to elevate dealer performance in lead and portfolio management. You will help define and maintain the systems and processes that link automotive ultra-luxury consumers to dealers, ensuring that data and systems support the activation of and steering of national programs at the dealer level. This position supports new car sales, Provenance, Aftersales, Regions, Fields, Marketing, Goodwood and RRMC NA retail organizations and Financial Services in all CRM projects and initiatives.

Other responsibilities include managing the retail systems technology strategy, defining requirements, identifying CRM platform providers and project management/development of systems and tools for integration into the wider business. He/she will act as a subject matter expert on all CRM tools and work to ensure the continually changing needs of the business are met by offering the most up to date, robust and user-friendly systems and tools including overseeing dealer facing systems such as SalesForce CRM, SAP Sales Management System, S-Gate and DealerNet.

You will define and maintain CRM tools to help the field team and dealers to access information to manage their performance; including creating campaigns and dashboards and providing relevant reports and analytics that support the business. Other responsibilities include conducting webinars to educate dealers and field teams on CRM tool, designing, developing and distributing retail CRM solutions to measure success and identify areas of improvement. You will act as a liaison between technical team and business stakeholders and manage data privacy topics.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

•        Medical, Dental, and Vision insurance

•        All with options for $0 Employee contribution

•        401(k) with Company match

•        Retirement Income Account (RIA)

•        Employee vehicle program

•        Bonus eligibility

•        Paid Parental Leave of up to 6 weeks

•        Paid Time Off in addition to Company paid holidays where eligible

•        Hybrid work environment

•        Voluntary Benefits to fit your needs

The pay range for this role is: $86,084 - $101,275.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



  • Bachelor’s Degree or equivalent Technical / Certificate required
  • Minimum of 5+ years work experience in CRM, data analytics and/or data science
  • Diversified experience needed in understanding IT and database analytics
  • CRM Systems knowledge and Power BI (SalesForce,Tableau, Marketing Cloud)
  • Outstanding communications skills
  • Strong analytical skills
  • Ability to inform and educate others on CRM principles and application
  • Excellent communication skills and an ability to simplify the complexity of the topic to a broader audience
  • Ability to develop partnerships and work collaboratively across distance (Rolls-Royce Motor Cars LTD), locally (Rolls-Royce Motor Cars NA, LLC) and with North and South American dealers and related dealer groups, as well as externally with suppliers and agencies.
  • Problem solving skills and technical initiative are required


  • Dealer Management Systems knowledge preferred
  • Understanding of global and luxury brands preferred
  • Understanding of regional variances (cultural differences, working ethics etc.)
  • Understanding of automotive industry, including dealer bodies
  • Excellent communication skills
  • Good project management skills, IT technical understanding, the CRM marketplace, marketing, database analytics.
  • Highly analytical and numeric Ability to multitask
  • ‘Can do’ attitude
  • Strategic planning skill set
  • Capable of working under pressure
  • PowerPoint presentation development
  • Ability to travel: 20-30%

CRM Business Analyst, Rolls-Royce Motor Cars NA

Woodcliff Lake, New Jersey
United States
Legal Entity:
Rolls Royce Motor Cars NA LLC
BMW Group
Woodcliff Lake, New Jersey
Job Field:
Sales & Distribution
Job Id:
Publication Date:
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