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Customer Brand Experience Woodcliff Lake, New Jersey 15.11.2023

Intern, Marketing Customer Care & Knowledge Management

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

This is a full-time internship position for our Spring Rotation, with an expected start date of January 8, 2024 through May 31, 2024 in Woodcliff Lake, NJ.

The intern will support the Marketing department with the creation of knowledge management articles for both web and app platforms. They will also assist with AI Innovation projects for customer selfcare to help decrease overall call center volume and help develop BMW Roadside concepts for select markets. The intern will also gain hands-on experience with market analysis, project management, content creation, and search optimization.

Key Responsibilities:

  • Responsible for creating, editing, and publishing knowledge management articles to
  • Create new articles using BMW NA resources and revising select centrally developed US market applicable articles
  • Implement metadata tagging, categorization, and search optimization techniques to enhance content discoverability, focus keywords for SEO
  • Research and highlight FAQ sites of other OEMs to elevate and expand BMW Selfcare platform
  • Create proof of concept for Roadside Assistance Program for Emergency Wheel Support that are delivered by third parties in three markets

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

  • Medical Insurance
    • All with options for $0 Employee contribution
  • Paid Time Off in addition to Company paid holidays where eligible
  • Hybrid work environment

The hourly rate for Undergraduate students is $22.50.

The hourly rate for Graduate students is $27.50.

The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



  • Currently enrolled in a bachelor or master’s degree program at an accredited college or university 
  • Possess a minimum cumulative GPA of 3.0 (not just in major)
  • Have completed at least 30 college credit hours at time of application 
  • Field of study: Marketing, Communications, or related field
  • Must attach a copy of college unofficial transcript
  • Ability to work full-time (36.25 hours/week) 
  • Intermediate/advance working knowledge of the Microsoft Office Suite including PowerPoint, SharePoint, Teams, and Excel
  • Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
  • Excellent organizational and planning skills
  • Strong analytical capabilities


  • Prior experience with CRM (Salesforce)  

Intern, Marketing Customer Care & Knowledge Management

Woodcliff Lake, New Jersey
United States
Legal Entity:
BMW of North America LLC.
BMW Group
Woodcliff Lake, New Jersey
Job Field:
Customer Brand Experience
Job Id:
Publication Date:
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