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Sales & Distribution Woodcliff Lake, New Jersey 15.11.2023

Digital & CRM Communication Strategy Manager

BMW Financial Services NA, LLC was established in 1993, supporting the sales and marketing of BMW products. Subsequently, we have expanded beyond the leasing, retail and commercial financing of a traditional captive-finance company offering a broad variety of products tailored for the BMW, MINI and Rolls-Royce customer. Be a part of our exciting growth by expressing an interest in our Digital & CRM Communication Strategy Manager position located in Woodcliff Lake, NJ.

As the Digital & CRM Communication Strategy Manager, you will define and drive SF customer communications strategy, and all aspects of planning enhancements of brand web sites, mobile sites & apps, microsites, and social media to serve the needs of today’s ever-changing consumer behaviors to provide on-demand, convenient, micro-moment marketing experiences. You will define and drive SF CRM strategy. You will collaborate frequently with Executive Committees, Project Steering Committees, in board visit updates and strategy workshop facilitations with the regions and dealers. In support of BMW Financial Services business objectives, this position requires regular attendance at a BMW office, with remote work capability (hybrid).

In the role, you will influence NSC Brand Product Marketing Managers, SF business line Department heads to drive complementary marketing approaches to deliver consistent, cohesive communications via all appropriate channels. You will lead the multi-year projects such as Fusion migration, Next Best Offer / Next Best Action Solution Platform (NSP) implementation to leverage platform capabilities to deliver relevant, customized, action-driving purchase experience to customers in an omni-channel seamless fashion. In addition, you will functionally manage the CRM Specialist to support the management of the CRM agencies and be an audience segmentation expert.

Additionally, you will steer implementation of all customer-facing website functionality for the SF Group Brand sales, including the account self-service portions of My BMW, My MINI, MINI OwnersLounge, FS Central, BMW and MINI mobile sites and apps, including applications such as the payment estimator, the online credit app and all SF USA pages / content within the NSC digital arenas for BMW, MINI, Motorrad and Rolls-Royce and propose enhancements where applicable. You will also lead data driven marketing initiatives to maximize sales of SF products & services, customer brand loyalty via smarter communications to generate the highest quality leads to dealer CRM systems. You will also direct the creative agencies, marketing database providers, and fulfillment providers in tandem with the NSCs while managing vendor relationships towards continuous evolution of digital Cx.

Join the BMW Financial Services team and enjoy a high-performance Total Rewards package that may include:

•       Medical, Dental, and Vision insurance

•       All with options for $0 Employee contribution

•       401(k) with Company match

•       Retirement Income Account (RIA)

•       Employee vehicle program

•       Bonus eligibility

•       Paid Parental Leave of up to 6 weeks

•       Paid Time Off in addition to Company paid holidays where eligible

•       Hybrid work environment

•       Voluntary Benefits to fit your needs

The pay range for this role is: $119,560 - $140,659.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW Financial Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

 At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

  • Bachelor’s degree in Economics, Business/Commerce, Communication studies or comparable fields.
  • 7-10 years automotive or finance industry experience
  • 7 years marketing, sales strategy, and or/retail marketing experience, specializing in CRM or Digital marketing
  • 7 years of project management experience
  • 5 years of agency/vendor management experience
  • 3-5 years of experience with marketing KPIs and campaign optimization


  • Additional qualifications or certifications in strategy, project management or digital design preferred.
  • Experience with the following: Adobe Analytics, Adobe Campaign Manager, Tableau, or equivalent technology
  • Data security, privacy, consumer data regulatory compliance, or opt-out management experience
  • Experience with a National Sales Company within the BMW Group
  • Prior work experience with similar responsibilities in digital and/or data driven marketing

Digital & CRM Communication Strategy Manager

Woodcliff Lake, New Jersey
United States
Legal Entity:
BMW Financial Services, US
BMW Group
Woodcliff Lake, New Jersey
Job Field:
Sales & Distribution
Job Id:
Publication Date:
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