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Brand Communication Farnborough 02.10.2023

BMW UK, National Sales Company, Farnborough - Digital Marketing Communications - 13 Month Placement (July 2024)


We believe in creating an environment where you, our placement student, can learn and develop during your time with us and where you are given your own areas of responsibility from the start. Our experts and mentors will treat you as part of the team from day one, encouraging you to bring your own ideas to the table and giving you the opportunity to show what you can really do.

Our Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate, and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough.  We decided in November 2020 to bring together BMW Financial Services and Alphabet to stay relevant to our customers and continue to succeed in a rapidly changing business environment.

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.
• Throughout our offices, there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.


BMW UK, National Sales Company, Farnborough - Digital Marketing Communications - 13 Month Placement (July 2024)

We are looking for a confident and eager to learn individual to join our Digital Marketing team. As part of the BMW UK Marketing department, the Digital Marketing team is responsible for both our UK and Ireland BMW digital platforms, including our national new and used car websites and our Retailer websites. The Digital Marketing Team is responsible for the online presence of all car and brand campaigns, events and partnerships, and the continual development, management, analytics, and reporting of the digital platforms. This is an excellent opportunity to gain experience working in digital marketing, supporting and shaping our digital strategy whilst also having the opportunity to collaborate with the wider Marketing Department and our Marketing Agencies.

What will you be doing?

  • Support the BMW UK digital marketing strategy, representing all products and services of the company on, Retailer websites, and other web platforms. 
  • Support BMW UK objectives across the business to ensure Marketing Communication's key performance targets are met through planning and delivering content in relevant online channels.
  • Support of new website content and functionality, for all BMW UK and BMW Ireland business areas, BMW AG, and principal UK agencies.
  • Support of all online projects to ensure our outputs offer optimum user experience, generate leads, and comply with guidelines.
  • Lead new product content briefs for Retailer websites, including reviewing and approving briefs ready for them to go live.
  • Responsible for all retailer enquiries for the BMW Approved Used website. This may include training and advising retailers and liaising with BMW IT, suppliers, and agencies as necessary.  
  • Day-to-day responsibility for communication and prioritisation of incoming briefs with key agency partners. Liaising with agency partners will involve once-weekly travel to London (you will not be expected to make your own travel arrangements).
  • Responsible for the maintenance and release of all new products onto New Car Configurator and Visualiser tools for BMW UK and BMW Ireland.
  • Support with cost centre control including reporting and administration.
  • Support on BMW UK online performance reporting to analyse trends and offer recommendations for change, utilising weekly and monthly reporting dashboards to provide insight to management teams.
  • Support with changes in legal guidelines that affect online marketing, updating relevant stakeholders including internal colleagues, agencies, and the retailer network where applicable.
  • Responsible for reviewing competitor activity, ensuring BMW is at the forefront of digital offering.

Qualifications and experience

  • Studying towards a bachelor's degree in Marketing, Media, Communications, Business, or other related field and on track to achieve at least a 2:2.
  • Knowledge of Microsoft Office products such as Excel, Word, PowerPoint, and Outlook.
  • Strong relationship building skills and the ability to provide a professional level of customer service.
  • Exceptional written and verbal communication skills.
  • Exceptional organisational and time management skills.
  • An ability to work at both a detailed and high level.
  • An ability to prioritise activities, work under pressure, and multi-task.
  • A level of Product knowledge would be advantageous.
  • A keen interest in BMW would be advantageous but not essential. 


Why choose us?

· Great Pay - A competitive annual salary of £21,600, 27 days holiday (pro rata to your contract)and an attractive pension scheme.

· Rewarding Work-Life Balance - Contracted working hours are 37.5 hours a week Monday to Friday, helping you develop a fulfilling work-life balance.

· Exciting Additional Benefits - You will have the opportunity to enjoy other employee benefits including access to our Advantages scheme, giving you access to a range of offers and discounts, and a subsidised on-site restaurant.


What are we responsible for?

·    Supporting you in your training and ensuring you settle into your role and feel welcomed.

·    Working sustainably and ethically.

·    Providing you with the opportunity to bring your own ideas and develop yourself.

·    Ensuring you are happy with your work-life balance and feel as though your contribution to the business is being valued.

·    Encouraging you to develop your soft skills such as creating working relationships, communicating effectively, delivering presentations, and gaining confidence in your own ability, supporting you in both your return to university and your future career.


What do you need to do now?

If this sounds like the opportunity for you then apply today using the link below.

The next stages of the recruiting process could include; online testing, a one-way video interview, and then a face to face, telephone, or virtual interview with the hiring manager. 

Please note:

We operate rolling recruitment. This means we may close the application window earlier than identified if sufficient applications are received, so please apply early to avoid disappointment.

Please ensure that you complete all of the free text questions for your application to be progressed. Please also include a role relevant cover letter, explaining why we should consider you for this position.

To be eligible for this position, you must be returning to your studies for a minimum of 6 months after completion of this placement and be able to provide proof of your legal right to work in the UK if you are not a UK passport holder.  

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Closing date for applications: Wednesday 31st January 2024

Any further questions? Email us on  

BMW UK, National Sales Company, Farnborough - Digital Marketing Communications - 13 Month Placement (July 2024)

United Kingdom
Legal Entity:
BMW (UK) Ltd.
BMW Group
Job Field:
Brand Communication
Job Id:
Publication Date:
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