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Customer Brand Experience Woodcliff Lake, New Jersey 16.10.2023

Sr Specialist: Parts, Service & Digital


As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. To, continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

As the Senior Specialist: Parts, Service & Digital you will be responsible for the strategic development, production and execution of all Parts & Service marketing initiatives, service campaigns, communications, and messaging. You will work closely with applicable business owners and regional Aftersales colleagues on targets, business needs, and opportunities, as well as develop marketing solutions to drive those targets and business objectives utilizing the optimal mix of marketing channels and platforms. You will create dealer marketing assets and guide dealer marketing executions on all Parts and Service topics.

Additionally, you will serve as the marketing lead and vendor management partner for the Epsilon Service Advantage program, the national Aftersales dealer marketing platform supporting Teleservice conversion, and key service retention topics via a multi-channel communication architecture. You will direct the Aftersales Co-Op program including the Aftersales Co-Op Guidelines, annual budgets, regional utilization, claim eligibility and vendor management.

 Key responsibilities:

  • Manage the strategic direction for BMW & MINI Parts & Service Marketing based on company targets, business objectives and key KPIs, and execute campaigns and initiatives impactfully driving all objectives.
  • Analyze campaign reporting, retention analytics, sales data, and all available Parts & Service KPIs to direct and optimize campaign and retention marketing strategy.
  • Create and execute programs that drive Parts & Service business topics for use across the appropriate mix of marketing channels including point-of-sale, communications, messaging, print, digital, social, search, display, and customizable assets for use in all dealer marketing channels.
  • Manage the Aftersales Dealer Co-Op Program which includes the Marketing Co-op budget and Activities Fund for both BMW and MINI. Adapt internal processes to better target our customers with personalized messaging and offers and drive sales targets.   
  • Consumer and dealer behavior, aggressive sales targets, the competitive service marketplace, network consolidation and economic conditions require continuous innovation and optimization of customer communication strategy.  
  • Continuously evaluate and optimize the most effective mix of channels and tactics for each business area, topic, and program.
  • Align and collaborate with business colleagues to holistically represent Parts and Service topics in sales, brand and ownership communications and marketing, where appropriate.
  • Evaluate and capitalize on sales opportunities within the digital and online sales channel space. Opportunities and challenges are continuously changing as this landscape evolves, requiring continuous business innovation and foresight.   
  • Dealer engagement and delivery of end-customer experience varies and fluctuates outside the control of this role, impacting customer satisfaction with in-network service and brand experience and ultimate customer retention.
  • Resource constraints limit time, bandwidth, and budget available to pursue new and additional sales opportunities, marketing tactics and data analysis.


Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

•       Medical, Dental, and Vision insurance

•       All with options for $0 Employee contribution

•       401(k) with Company match

•       Retirement Income Account (RIA)

•       Employee vehicle program

•       Bonus eligibility

•       Paid Parental Leave of up to 6 weeks

•       Paid Time Off in addition to Company paid holidays where eligible

•       Hybrid work environment

•       Voluntary Benefits to fit your needs


The pay range for this role is $105,213.00 to $123,780.00.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW North America make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.




  • Bachelor’s degree, preferably in marketing, communications, or advertising.
  • 5-7 years’ experience managing marketing and/or consumer facing sales communications, including: 
    • 1-2 years’ working with creative agencies
    • 2-3 years’ experience tracking and analyzing marketing campaigns
    • 2-3 years’ prior automotive or similar retail experience preferred 

Sr Specialist: Parts, Service & Digital

Woodcliff Lake, New Jersey
United States
Legal Entity:
BMW of North America LLC.
BMW Group
Woodcliff Lake, New Jersey
Job Field:
Customer Brand Experience
Job Id:
Publication Date:
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