Aftersales Santa Monica, California 20.11.2023

Regional Wholesale, Body and Paint Manager

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Los Angeles, CA.

The Regional Wholesale Body & Paint Manager has to execute and support the strategy and business concepts to expand the sales volume through the BMW dealer network in the assigned territory. The Wholesale Parts and Body & Paint Business represents ~40 % of the total parts business of BMW NA.

The selected candidate will manage and develop the overall CCRC and Wholesale Parts Business for the related Dealers to increase revenue and profit for the assigned BMW / MINI Region, which includes:

  • Drive Wholesale Parts Sales in respective Region.
  • Drive CCRC Network Growth to Dealers and IRF. 
  • Drive Collision Parts Sales to Dealers.
  • Promote Insurance Partnerships in the related Market.
  • Manage CCRC Audits.
  • Manage and Promote Color System Sales. 
  • Manage multiple dealer communications.
  • Promote and Sell BMW Group Remanufactured Parts Portfolio. 
  • Develop and implement strategies for growing competitive parts business. 
  • Drive Marketing initiatives/campaigns for related Dealers.
  • Manage multiple Sales Presentations and Business Opportunity offers during Events. 
  • Drive multiple Sales and Incentive campaigns for related Dealers. 
  • Support, implement, and monitor programs designed to grow BMW dealers’ revenue, profits, and market share in the area of wholesale parts. This is to be accomplished by increasing the sales of Original Equipment Parts, Chemicals, and Color System BMW Group products.
  • Work closely with BMW / MINI regional and National teams to develop market specific strategies for increasing BMW Group wholesale parts market share. 
  • Field support for all BMW Group Wholesale Parts programs.
  • Manage regional Parts & Wholesale resources to support national strategies and Regional field staff.
  • Manage dealer personnel including General Manager and Parts Director regarding wholesale parts and CCRC sales strategy. 
  • Ensure all assigned Dealers achieves sales targets by supporting the BMW and MINI wholesale parts business / sales channel business concepts to expand the wholesale sales volume through the BMW Group dealer network.
  • Analyze the related Dealer Wholesale Parts strategy set up and deviate best practices. 
  • Analyze the best practices of competitors and decide for best adaption in local market.
  • Manage the Dealer Wholesale Parts Bonus Payout based on target achievement.
  • In support of BMW of North America’s business objectives, this position requires occasional attendance at a BMW office, but this is primarily a remote position. Job requires ability to travel and participate in external events which may involve stairs, uneven surfaces, or outdoor exposure.
  • May be required to carry product boxes and set up/break down product displays. May be required to stand extended amount of time during exhibitions and trade shows as position requires.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

  • Medical, Dental, and Vision insurance
  • All with options for $0 Employee contribution
  • 401(k) with Company match
  • Retirement Income Account (RIA)
  • Employee vehicle program
  • Bonus eligibility
  • Paid Parental Leave of up to 6 weeks
  • Paid Time Off in addition to Company paid holidays where eligible
  • Hybrid work environment
  • Voluntary Benefits to fit your needs

The pay range for this role is $86,084 - $101,275.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW North America make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



  • Technical Engineering and/or Associates Business degree.
  • 5-7 years of Aftersales experience, preference Retail and Wholesale.
  • People Leadership experience of min 2-3 Years i.e. Parts Manager.


  • Prior sales experience preferred. 

Regional Wholesale, Body and Paint Manager

Santa Monica, California
United States
Legal Entity:
BMW of North America LLC.
BMW Group
Santa Monica, California
Job Field:
Job Id:
Publication Date:
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