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Digital Marketing Farnborough 30.09.2022

BMW UK, National Sales Company, Farnborough - CRM Marketing - 13 Month Student Placement (July 2023)


We believe in creating an environment where you, our placement student, can learn and develop during your time with us and where you are given your own areas of responsibility from the start. Our experts and mentors will treat you as part of the team from day one, encouraging you to bring your own ideas to the table and giving you the opportunity to show what you can really do.

Our Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate, and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough.  We decided in November 2020 to bring together BMW Financial Services and Alphabet to stay relevant to our customers and continue to succeed in a rapidly changing business environment.

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift – being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.
• Throughout our offices, there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.


BMW UK, National Sales Company, Farnborough - CRM Marketing - 13 Month Placement (July 2023)

Passionate about all things marketing, digital, communications, and branding related, our successful candidate will be highly organised, confident, and eager to learn. The CRM Marketing function is responsible for the delivery, management, and ongoing optimisation of the core customer communication programmes along with brand and model support activities as part of the end-to-end BMW customer and prospect journey.

As our CRM Student, you will support the Manager and Executive in developing national CRM campaigns and programmes that deliver loyalty and conquest metrics for BMW UK. You will be a key and valued member of the team, gaining hands-on experience by developing and managing high-level marketing campaigns and programmes that sit across digital and offline channels, some of which include direct email programmes that support the BMW customer journey, and Social Media and Digital Display advertising campaigns that are designed to acquire new customers.

What will you be doing?

  • Managing and developing the BMW Engagement programme – BMW News is the cornerstone of our customer engagement efforts; an email programme that features the latest BMW news on technology, innovations, new models, services, and much more, with this all being personalised to each individual.
  • Supporting the CRM Manager and Executive with delivering various ‘always-on’ CRM programmes, model launch campaigns, and digital advertising campaigns across Social Media, Digital Display, and Affiliate channels.
  • Supporting data capture at BMW Events including the BMW PGA, Goodwood Festival of Speed, and Frieze Art Fair – formulating methods and initiatives that can help us acquire new customers from new audiences.
  • Managing a wide range of marketing agencies – working collaboratively with our agency partners across CRM, Data, Creative, Digital Media, Retailer, and Events disciplines to help deliver a range of projects and initiatives.
  • Working with central colleagues in BMW AG (Munich) to help with campaign development and reporting insights.
  • Working closely with a wide range of internal BMW UK colleagues across a range of different departments such as Sales, Aftersales, MINI, Financial Services, and other areas of the BMW Marketing team to deliver collaborative projects and campaigns.
  • Managing CRM finances – ensuring that our budget is accurately tracked and both suppliers and partners are paid on time.
  • Supporting the management of the industry-first loyalty rewards programme for BMW Corporate drivers, with rewards from brands such as Costa Coffee, Nonna Tonda, and Lucky Saint.

Qualifications and experience

  • Studying towards a bachelor's degree in Business Studies, Marketing, or a related field and on track to achieve at least a 2:2.
  • An experienced user of Microsoft Office products such as PowerPoint and Excel.
  • Creative and brand literate; able to manage and motivate creative agencies.
  • Good project management skills, being able to ensure the timely delivery of multiple projects.
  • Strong analytical skills. This includes being able to question information to identify cause and effect, following this up by delivering attractive and progressive solutions or improvements.
  • Personable, with excellent communication skills, both written and verbal.
  • An analytical mindset.
  • An interest and understanding of digital technologies and consumer behaviour are essential.
  • A UK driver's license would be beneficial but is not essential.


Why choose us?

  • Great Pay - A competitive annual salary of £21,000, 27 days holiday (pro rata to your contract), and an attractive pension scheme.
  • Rewarding Work-Life Balance - Contracted working hours are 37.5 hours a week Monday to Friday, helping you develop a fulfilling work-life balance.
  • Exciting Additional Benefits - You will have the opportunity to enjoy other employee benefits including access to our Advantages scheme, giving you access to a range of offers and discounts, and a subsidised on-site restaurant.


What are we responsible for?

  • Supporting you in your training and ensuring you settle into your role and feel welcomed.
  • Working sustainably and ethically.
  • Providing you with the opportunity to bring your own ideas and develop yourself.
  • Ensuring you are happy with your work-life balance and feel as though your contribution to the business is being valued.
  • Encouraging you to develop your soft skills such as creating working relationships, communicating effectively, delivering presentations, and gaining confidence in your own ability, supporting you in both your return to university and your future career.


What do you need to do now?

If this sounds like the opportunity for you then apply today using the link below.

The next stages of the recruiting process could include; online testing, a one-way video interview, and then a face to face, telephone, or virtual interview with the hiring manager. 

Please note:

We operate rolling recruitment. This means we may close the application window earlier than identified if sufficient applications are received, so please apply early to avoid disappointment.

Please ensure that you complete all of the free text questions for your application to be progressed. Please also include a role relevant cover letter, explaining why we should consider you for this position.

To be eligible for this position, you must be returning to your studies for a minimum of 6 months after completion of this placement and be able to provide proof of your legal right to work in the UK if you are not a UK passport holder.  

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Closing date for applications: Tuesday 28th February 2023

Any further questions? Email us on

BMW UK, National Sales Company, Farnborough - CRM Marketing - 13 Month Student Placement (July 2023)

United Kingdom
Legal Entity:
BMW (UK) Ltd.
BMW Group
Job Field:
Digital Marketing
Job Id:
Publication Date:
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