The automotive industry is changing so fast with fascinating new developments in autonomous driving, electric vehicles and connectivity that I couldn’t imagine being anywhere else.

Theresa Master-Studentin des Studiengangs Medien- und Kommunikation bei der BMW Group

 

What are you currently working on? What was your most exciting project?

BMW is about to launch two new luxury car models and we’re now preparing a complex media strategy to support their launch in the Polish market. Being responsible for PR means I have lots of opportunities to get hands-on with fantastic new cars like these. It’s one of the things I love most about my job. This current project is probably the most excitingI’ve been involved with so far.

What makes working at BMW Group special for you?

Definitely the people I work with – because there’s a fantastic team spirit here. We spend a lot of time together every day so having great colleagues really helps create a special atmosphere. Of course we disagree sometimes, but only because we’re passionate about what we do. Diverse opinions are one of our team’s biggest strengths, not a weakness. 

The automotive industry is changing so fast at the moment with fascinating new developments in autonomous driving, electric vehicles and connectivity that I couldn’t imagine being anywhere else. Working for a trendsetting company like BMW means I literally get to witness history as it’s being made.

Tell us something your co-workers don’t know about you?

I love to drive cars, but I also have my limits. Ever since I can remember I’ve suffered quite badly from motion sickness – so even though I’m a huge motorsport fan, I can’t actually enjoy things like go-karting.