I can only warmly recommend an internship at BMW to everyone. It showed me in which direction I want to go after my studies, and, for that alone, it has been more than worth it.

Julia

Intern Employer Branding

The picture shows Julia.

GET TO KNOW Julia.

After graduating from high school, I did a ten-month internship in marketing in my hometown and immediately noticed that this field highly appeals to me. That is also the reason why I started an apprenticeship as a Digital/ Print Media Clerk in 2017 and was mainly involved in marketing to existing customers. I organised various internal events and realised that the event industry as an interface to marketing is right up my street.

After my apprenticeship, I decided to study Business Administration in order to deepen my knowledge and build on my apprenticeship. On the side, I continued to work in the event sector and was able to gain even more experience in this industry.

After working in a wide variety of industries (e.g., Logistics, Printing Press Manufacturers and also Newspaper Publishing), however, I realised that product marketing is not yet what I would like to do later. Unfortunately, I could never completely identify with the product and always had the feeling that I had to force something on someone. Then I got the idea to go in the other direction of marketing, especially since I wanted to move to another city. Consequently, the perfect opportunity arose for me:

As part of my practical semester, I am doing an eight-month internship at the BMW Group in ​​HR Marketing and Events. I noticed right from the start that I enjoy working in HR Marketing as I was able to identify with the topics immediately and at the same time have the feeling that I am helping people instead of trying to sell them something. Furthermore, the combination with the event area is exactly mine – I have the feeling that this internship is tailored to me. My team is great, I have exciting projects and the time here flies by. Munich is also a great city where one can experience a lot.

I can only warmly recommend an internship at BMW to everyone. It showed me in which direction I want like to go after my studies, and, for that alone, it has been more than worth it.