After graduating from secondary school, I first completed an apprenticeship as an Industrial Business Administrator Assistant and then worked as Key Account Support.

Since I was particularly fascinated by marketing during my apprenticeship, I decided to study Communications and Media Science at the University of Leipzig. As part of my studies, I finally got the opportunity to do a six-month internship in HR Marketing at the BMW Group. At that time, my area of responsibility included the support of HR social media channels, from content creation and performance measurement to developing new content and formats.

After the internship, it was clear to me that I’d like to stay in the company. Fortunately, after completing my degree in HR Marketing, an event management position became vacant that I could take on immediately. There, I coordinated internal and external recruiting events and controlled event communications for about two years. However, I felt strongly drawn towards social media. I’m therefore very happy that I’m now Content Manager for the BMW Group HR social media channels. The job gives me the chance to get to know a lot of interesting people and departments. The passion that our employees bring to their work fascinates me every day anew.