Life in Hangzhou.
Hangzhou is the capital and largest city in the Zhejiang province – one of the richest and most developed provinces in China. More than 9 million people live in Hangzhou’s metropolitan area.
Located just 40 minutes away by car from the world’s biggest city, Shanghai, Hangzou is well connected with a high-speed highway, but it’s calmer than Shanghai with lots of green spaces. The city’s leafy streets make the perfect backdrop for a walk, while biking is also made effortless thanks to free public bicycles, available in the central districts.
Hangzhou is regarded as one of the most beautiful cities in China due to its historic relics and stunning natural scenery. The West Lake – a UNESCO World Heritage Site - is the city’s best-known attraction, and is to the locals what Central Park is to New Yorkers. Locals meet here to enjoy picnics, go for walks or to bike around one of the many trails around the lake. There are historical temples, beautiful gardens, arched bridges and small peaceful islands all dotted around the lake – the site has been a notable place since the 9th century when many poets and artists found inspiration for their work there. Hangzhou’s Longjing Village and famous tea garden lie in the hills west of the lake and here you can find idyllic terraces and straw hatted harvesters who pick each leaf by hand.
Hangzhou is an industrial city boasting companies in sectors as diverse as agriculture, textile, medicine, electronics and information technology. Due to the amount of businesses based in the city and the increase in tourism the area has a strong economy. It’s a safe and welcoming area for people to work in, as well as it’s a clean and picturesque city to spend time in. There’s also a high number of students, thanks to the many universities and institutions for higher education based here, giving the city a youthful air.
The regional offices in Hangzhou are stationed on the 8th floor of the 33 story Uncommon District Center (UDC), located directly on the banks of the broad River Qiantang. Finished in 2011 and positioned in the Jianggang District, this twin tower building has become a mark in the north bank skyline and the newly developed business district of Hangzhou.
The BMW regional office in Hangzhou is home to two legal entities: BMW China Automotive Trading Ltd., responsible for all national sales, marketing & aftersales activities; and BMW China Automotive Finance (China) Co.,Ltd. which not only offers financial products but also customer-oriented services.
The UDC Twin Towers provides optimum views from all offices over the district and the River Qiantang. In addition to the breath taking views, the UDC hosts a two-story winter garden that is integrated into the office floors on two opposite sides of the building as thermal buffers and to reduce energy emissions. Large supply and waste air apertures provide ventilation and prevent the offices from overheating in summer. Placed in walking distance from metro line 4 and with bus lines stopping right outside, commuting to the UDC building is a breeze.
About the BMW Group in China.
The BMW Group in China consists of sales, financial service organizations, R&D and purchasing for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.
China is the largest market in the world for BMW Group vehicles, by end of 2014, there are more than 350 BMW sales and service outlets in China mainland. With more than 455,000 vehicles sold in 2014, which makes up a whopping 21% of the group’s worldwide transactions, BMW is one of the best-selling premium car brands in China.The headquarters for China and Asia is located in Beijing.
The BMW China services Ltd. providing R&D, procurement, internal audit services to the BMW group in China and other Asian countries. With main offices in Beijing and branches in Shanghai and Shenyang the entity is engaged in research and development for automobiles and motorcycles and their parts, components, systems and technology.
Also included under the BMW Group umbrella is BMW Automotive Finance (China) Co., Ltd. is a joint venture of BMW Group and BMW Brilliance Automotive, and works to promote the group’s business by providing premium and professional financial services and products.
BMW entered the Chinese market in 1994 by establishing the representative office in Beijing. BMW China has since grown significantly to include sales and financial services organizations for BMW, MINI and Rolls-Royce Motor Cars, as well as R&D and procurement departments.
Since 2003 the BMW Group has been manufacturing the BMW 3 Series and 5 Series models in the Chinese plant in Shenyang with its joint venture partner Brilliance. In 2012 a second production facility was inaugurated in Tiexi, which is in the Shenyang region. By both import and local productions, BMW has introduced all product series to the Chinese market as well as MINI and Rolls Royce.
In October 2005, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long-term commitment to the Chinese market.
In 2010 BMW Automotive Finance (China) Co., Ltd., which is a joint venture of BMW Group and BMW Brilliance Automotive, officially started its business. The company's aim is to promote the Group's business by providing premium, professional financial services and products to BMW group dealers and customers.
BMW China Services Ltd. was founded in 2011 to provide R&D, procurement, internal audit services to the BMW Group in China and other Asian countries. The entity’s main office is in Beijing whereas the other branches are located in Shanghai and Shenyang.
Besides business success, BMW has always been committed to being a responsible corporate social citizen and developing harmoniously with the local community. BMW’s long-term CSR efforts in the Chinese market covers four main areas including educational support, environmental protection, cultural promotion, and corporate governance. In June 2008, BMW China and BMW Brilliance Automotive Ltd. joined hands with China Charity Foundation (CCF) to establish the BMW Warm Heart Fund.
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