Page Overview: Location Shanghai
Shanghai. Shanghai, the Pearl of the Orient, located on the banks of Huangpu River and Yangtze River is the world’s biggest city and a popular tourist destination. It’s renowned for its historical landmarks, beautiful skyline vibrant streets and parks.
BMW CHINA SERVICES-SHANGHAI. In Shanghai, BMW China Services Co. Ltd operates its business via BMW ConnectedDrive Lab, Technology Office and Designworks Studio. The ConnectedDrive Lab in Shanghai is one of three, with the others being located in Munich and Sillicon Valley, and is responsible for improving and developing solutions to meet the mobility needs of the fast paced Asian market.
BMW SHANGHAI (EAST REGION). The regional Shanghai offices are located in the state-of-the-art Shanghai Arch in the city's Changning District. With offices on the 17th floor, the BMW associates have a magnificent view over the city as well as a wide assortment of office spaces, retail, dining and entertainment options available.

Shanghai.

Life in Shanghai.

Shanghai, also called the Pearl of the Orient or Paris of the East, is renowned as the biggest city in the world with a population of more than 24 million people. This melting pot of cultures is a very safe city to live and travel in and Shanghai residents enjoy the highest life expectancy in the world.

Shanghai is popularly perceived as the birthplace of China’s modern technology - the first motorcar, the first train tracks and China’s first modern sewers were all found here. Today it’s home to some of the world’s tallest skyscrapers and has the largest number of art deco buildings of any city in China – a result of the construction boom in the 1920s and 1930s. The city’s famous buildings include the historical City God Temple, Hamilton House and Park Hotel from the art deco era and the 632 metre high Shanghai Tower from 2013. The gorgeous tree-lined streets in the French Concession, boast small boutiques and cafés, while Chinese and European building styles dating back to the colonial era converge with the city’s skyscrapers.

Whether you want streetfood, Michelin starred meals or fast-food - Shanghai showcases China’s best and most distinctive cuisines. Influenced by the city’s proximity to the river, the region abounds with selections of freshwater fish and shellfish. Western food is also well represented here, where the meals on offer reflect the area’s changing climate as a result of its four distinct seasons.

Shanghai also has a number of urban oases where inhabitants can kick back for a moment and relax. The Zongshan Park is full of kite flyers, badminton players and locals practice tai chi in its winding avenues – here everyone can join in. Gongqing Forest Park lies just outside the city, offering expanded forests and grass areas. Sandy beaches are also easy to reach from Shanghai’s city centre. The newly opened Fengxian beach is situated less than an hour away, and right in the heart of the city’s colonial-era district lays the Bund, a stretch of sand with a unique view of the Pudong Skyline.

 

The less than 100 metres from the lively Fuxing Park in pulsating Hunagpu Qu district, also known as the former French Concession, BMW China Services Co. Ltd. is located in a modern four-story building. Being located in the middle of the city, inspiration is just outside of the office door.

BMW China Services in Shanghai operates its business via BMW ConnectedDrive Lab, Technology Office and Designworks Studio. As one of three BMW global software development centres, with the others located in Munich and Silicon Valley, BMW ConnectedDrive Lab is responsible for the development of advances in driver assistant systems, mobile phone solutions, mobility solutions and overall user interface design and implementation. The team is constantly working on improving and developing solutions to meet the needs in the fast paced Asian market.

In the Shanghai studio an intercultural team of approximately 25 people, consisting of developers, user interface concept designers and software experts, are working to develop connected drive functions designed specifically for the Asian market. The goal for the studio is to have an ear to the ground for new trends and styles in Asia in and outside of the automotive market.

 

The Shanghai office is the regional office for two legal BMW entities: BMW China Automotive Trading Ltd. which is responsible for all national sales, marketing and aftersales activities and BMW China Automotive Finance (China) Co.,Ltd. that offers financial products as well as customer-oriented services.

The regional Shanghai office is based in the state-of-the-art Shanghai Arch, a 29-story signature office building, also known as “the Gate”. This elegant building is located in the Hongqiao Economic and Technological Development Zone of Changning District, and offers a wide assortment of office spaces, retail, dining and entertainment options. With offices on the 17th floor, BMW associates have a magnificent view over the city. The Hongqiao Development zone has become an emerging business district integrating the functions of recreational and commercial use. Nearby there are amenities such as the 5-star Sheraton Hotel, Renaissance Shanghai Yangtze Hotel, a shopping complex, the Shanghai Mart, various restaurants and banks. Commuting is also convenient as the Metro Line 2 at Loushanguan Road Station and Line 10 at Yili Road Station are within walking distance from the Shanghai Arch, and Hongqiao International Airport can be reached within 20 minutes in car.

About the BMW Group in China.

The BMW Group in China consists of sales, financial service organizations, R&D and purchasing for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.

China is the largest market in the world for BMW Group vehicles, by end of 2014, there are more than 350 BMW sales and service outlets in China mainland. With more than 455,000 vehicles sold in 2014, which makes up a whopping 21% of the group’s worldwide transactions, BMW is one of the best-selling premium car brands in China.The headquarters for China and Asia is located in Beijing.

The BMW China services Ltd. providing R&D, procurement, internal audit services to the BMW group in China and other Asian countries. With main offices in Beijing and branches in Shanghai and Shenyang the entity is engaged in research and development for automobiles and motorcycles and their parts, components, systems and technology.

 Also included under the BMW Group umbrella is BMW Automotive Finance (China) Co., Ltd. is a joint venture of BMW Group and BMW Brilliance Automotive, and works to promote the group’s business by providing premium and professional financial services and products.

History.

BMW entered the Chinese market in 1994 by establishing the representative office in Beijing. BMW China has since grown significantly to include sales and financial services organizations for BMW, MINI and Rolls-Royce Motor Cars, as well as R&D and procurement departments.

Since 2003 the BMW Group has been manufacturing the BMW 3 Series and 5 Series models in the Chinese plant in Shenyang with its joint venture partner Brilliance. In 2012 a second production facility was inaugurated in Tiexi, which is in the Shenyang region. By both import and local productions, BMW has introduced all product series to the Chinese market as well as MINI and Rolls Royce.

In October 2005, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long-term commitment to the Chinese market.

In 2010 BMW Automotive Finance (China) Co., Ltd., which is a joint venture of BMW Group and BMW Brilliance Automotive, officially started its business. The company's aim is to promote the Group's business by providing premium, professional financial services and products to BMW group dealers and customers.

BMW China Services Ltd. was founded in 2011 to provide R&D, procurement, internal audit services to the BMW Group in China and other Asian countries. The entity’s main office is in Beijing whereas the other branches are located in Shanghai and Shenyang.

Besides business success, BMW has always been committed to being a responsible corporate social citizen and developing harmoniously with the local community. BMW’s long-term CSR efforts in the Chinese market covers four main areas including educational support, environmental protection, cultural promotion, and corporate governance. In June 2008, BMW China and BMW Brilliance Automotive Ltd. joined hands with China Charity Foundation (CCF) to establish the BMW Warm Heart Fund.

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