Page Overview: Location Guangzhou
GUANGZHOU. Surrounded by mountains and situated on the banks of the Pearl River, Guangzou’s location is unparalleled for beauty. It’s also one of China’s most prosperous cities and homeland to the famous dum sum canteen.
BMW GUANGZHOU (SOUTH REGION). Located in the state-of-the-art Poly International Plaza the BMW Gangzhou office benefits from spacious indoor and outdoor surroundings as well as the urban vibe from its mid-town location.


Life in Guangzhou.

The city of Guangzhou is situated in the southeastern corner of China, nestled in the province of Guandong. Its proximity to Hong Kong and Macau has made Guangzhou a hub of international business in China. With an estimated population of 13 million, it is China’s third largest city, and its population is getting bigger every day due to this dynamic city’s fast-growing economy and strong industry.

In terms of its culture, Guangzhou is relatively isolated from the rest of China and as such, parts of the city enjoy a more international, western influence than most Chinese cities. Since Guangzhou acts as a trading port, this means it’s one of China’s most prosperous cities and is therefore a safe, welcoming destination for expats as well as locals to reside. A comprehensive metro system makes it easy to commute and get around, while bicycles are another popular form of transportation here.

Surrounded by mountains and located on the banks of the Pearl River, the city not only boasts a picturesque view but also enjoys a cool breeze from the river. As you might expect from its riverside location, there is delicious fresh seafood on offer, cooked in the Guangzhou style, which seamlessly mixes traditional Chinese styles of cooking with other cuisines in South East Asia. Guangzhou is also the homeland of one of Asia’s most beloved culinary offerings: dim sum.

You’ll find many fascinating historical sites within the city centre, like the Dafo Temple, built over 1600 years ago; Shaiman Island and the 600 metre Canton Tower, along with traditional temples and green parks. Outside the city, you can find mountains and stunning hills, offering walking trails and spectacular views of Guangzhou – perfect for keen hikers and photographers alike. China’s current football champions and Asian Champions League 2013 winners, Guangzhou Evergrande, are also based in the city.

The regional offices in Gangzhou are located in the state-of-the-art Poly International Plaza on the banks of Zhujiang River in the central Haizhu district.

The Gangzhou office is home to two legal entities: BMW China Automotive Trading Ltd., responsible for all national sales, marketing & aftersales activities; and BMW China Automotive Finance (China) Co.,Ltd. that offers not only financial products but also intimate customer-oriented services.

The Poly International Plaza offers an open veranda midway up the tower and a spacious and light-filled work environment. The BMW offices are located just above the veranda on 16th floor providing easy access to the outdoor area as well as a unique view over the city. There is also a restaurant in house that offers healthy and varied meals. Positioned just off the highway S303 and on the subway line 8, it's easy to commute with public transportation as well as the getting to work by car.

The plaza is situated in the new and modern Haizhu District, with wide-ranging real estate, commercial service industry, finance, tourism, warehouse, transport and hi-tech industry with coordinate development.

About the BMW Group in China.

The BMW Group in China consists of sales, financial service organizations, R&D and purchasing for the BMW brand of motor vehicles, including motorcycles, MINI and Rolls-Royce Motor Cars.

China is the largest market in the world for BMW Group vehicles, by end of 2014, there are more than 350 BMW sales and service outlets in China mainland. With more than 455,000 vehicles sold in 2014, which makes up a whopping 21% of the group’s worldwide transactions, BMW is one of the best-selling premium car brands in China.The headquarters for China and Asia is located in Beijing.

The BMW China services Ltd. providing R&D, procurement, internal audit services to the BMW group in China and other Asian countries. With main offices in Beijing and branches in Shanghai and Shenyang the entity is engaged in research and development for automobiles and motorcycles and their parts, components, systems and technology.

Also included under the BMW Group umbrella is BMW Automotive Finance (China) Co., Ltd. is a joint venture of BMW Group and BMW Brilliance Automotive, and works to promote the group’s business by providing premium and professional financial services and products.


BMW entered the Chinese market in 1994 by establishing the representative office in Beijing. BMW China has since grown significantly to include sales and financial services organizations for BMW, MINI and Rolls-Royce Motor Cars, as well as R&D and procurement departments.

Since 2003 the BMW Group has been manufacturing the BMW 3 Series and 5 Series models in the Chinese plant in Shenyang with its joint venture partner Brilliance. In 2012 a second production facility was inaugurated in Tiexi, which is in the Shenyang region. By both import and local productions, BMW has introduced all product series to the Chinese market as well as MINI and Rolls Royce.

In October 2005, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long-term commitment to the Chinese market.

In 2010 BMW Automotive Finance (China) Co., Ltd., which is a joint venture of BMW Group and BMW Brilliance Automotive, officially started its business. The company's aim is to promote the Group's business by providing premium, professional financial services and products to BMW group dealers and customers.

BMW China Services Ltd. was founded in 2011 to provide R&D, procurement, internal audit services to the BMW Group in China and other Asian countries. The entity’s main office is in Beijing whereas the other branches are located in Shanghai and Shenyang.

Besides business success, BMW has always been committed to being a responsible corporate social citizen and developing harmoniously with the local community. BMW’s long-term CSR efforts in the Chinese market covers four main areas including educational support, environmental protection, cultural promotion, and corporate governance. In June 2008, BMW China and BMW Brilliance Automotive Ltd. joined hands with China Charity Foundation (CCF) to establish the BMW Warm Heart Fund.


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City of Guanzhou.

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BMW Brilliance Automotive Ltd.

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